Telling your brand’s story on social media channels isn’t just about promoting your brand’s products or services.

It’s about engaging with your customers and building relationships with them.

Your core story needs to be unique, engaging and meaningful. Think about what it is that makes your brand different from the others; what’s your brand’s secret sauce?

Your core story helps you keep your message consistent and it ties each post and tweet together, and back, to your core message.

Telling stories is in our DNA. We tell stories everyday; whether they’re about our day at work or the movie we saw the other night, we tell these stories because they are pieces of our life and they ultimately help make us who we are.

Stories are the same for brands, and with social media, they are able to tell pieces of their story.

We also tell stories on social media platforms because of the major shifts in relationships caused by new technology. When we think about traditional forms of marketing and advertising, communication is one-way.

Brands used to be able to build a campaign that will push their product or service onto their customers and as a result, customers will make that purchase. Traditional forms of marketing allowed brands to tell their customers what they’re needs and desires are, and tell them that their products or services are the solution to their needs.

Key takeaway?

Social media storytelling is that it’s about building relationships. You should always be human and consistently engaging with your customers.