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Beginners Guide To Small Business Digital Marketing

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

THE BEGINNERS GUIDE

FOR SMALL BUSINESS DIGITAL MARKETING
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2.

IS HARD

CREATING A BUSINESS
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SHOULDN'T BE

BUT MARKETING YOURSELF ONLINE
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SO WE ARE HERE TO HELP

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5.

TO GET FOUND ONLINE

HERE ARE THE SERVICES TO USE
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6.

1) GOOGLE PLUS/PLACES

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SEARCHES FOR YOU

USE IT TO SHOW UP WHEN SOMEONE
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GETTING TAKEN TO THE WRONG PLACE

NOTHING IS WORSE FOR YOUR CUSTOMERS THAN
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THEN

YOU LOSE BUSINESS
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2) FACEBOOK

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ITS A NO BRAINER

EVERYONE IS HERE
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TIPS FOR A GOOD PAGE

  • Keep active
  • Use great photos
  • Run contests
  • Post testimonials
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3) TWITTER

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WHY TWITTER?

  • Engage directly with fans
  • Search to see what people are saying
  • Find influencers in your market
  • New audience to connect with
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4) YELP

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WHY USE YELP

  • Greater knowledge about brand
  • Protect your brand
  • Competitive analysis
  • Respond to reviews
  • Show off your brand
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5) FOURSQUARE

Photo by Alejandro Castro
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WHY USE FOURSQUARE?

  • It's mobile, so are your customers
  • Your brand is probably already on it
  • New customers
  • 40 million plus users
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7) PROMO VIDEO

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Using promo videos is a great way to tell your story.

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STORYTELLING

GARY VAYNERCHUK PREACHES
Photo by Silicon Prairie News
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PROMO VIDEO TIPS

  • Create a script
  • Find a great desinger
  • Hire a voice over
  • Share on all social networks
  • A/B test your video
23.

THANK YOU!

Sean Richardson

Haiku Deck Pro User