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2 Is the New 3

Published on Nov 06, 2015

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2 IS THE NEW 3

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It's said that things are more memorable in 3s.

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But there's always a way to further simplify.

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It's easier to remember 2 things than 3.

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Either/or streamlines categorization.

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CONTENT, FORMAT, AND DELIVERY.

I used to organize presentation training around
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CLARITY AND STICKINESS.

Now, I focus on
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Students learn more when presented with less.

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Audiences remember more when given less.

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Phone numbers are grouped in 2 parts for a reason.

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Steve Jobs understood the power of 2.

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CEOs want fewer choices. Why not 2?

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The paradox of choice is real.

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2 IS THE NEW 3

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PRESENTYOURSTORY.COM @NOLANHAIMS

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Catherine Carr

https://www.haikudeck.com/vitamin-c-creative-portfolio-business-presentation-LEEXVKdNwE