SALE WITHOUT STORY IS OVER

FROM JIM STENGEL'S BOOK GROW

UNIQUE CUSTOMER ASPIRATIONS

CURATE SOCIAL STORIES

EXPERIENCE, REVIEWS, SOCIAL, LIKE-ME TRIBES, UGC

UGC = USER GENERATED CONTENT

CURATE BRAND, WEBSITE & CUSTOMER STORIES

MORE IMPORTANT THAN 'DEALS'

PANDA & PENGUIN ALGORITHM

KNIT CONTENT FROM DISPARATE SOURCES

STORIES WIN HEARTS, MINDS & ADVOCACY

TIE MARKETING TO BIG IDEAS

SHARE LOCAL THEN GO GLOBAL

FRACTAL LEGOS EACH BUILDS ON LAST

STORIES ARE THE NEW ECOMMERCE

@SCENTTRAIL