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Write Like You Mean It!

Published on Nov 20, 2015

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PRESENTATION OUTLINE

WRITE LIKE YOU MEAN IT!

Tips for writing your best marketing copy faster than ever before

GETTING STARTED

You're on your way...
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1. KNOW YOUR AUDIENCE

Wants, needs, aspirations, pain points, etc.
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2. CAPTIVATE, BE GENEROUS AND INDULGE

Start with action, facts or another strong statement that draws the reader in.
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3. USE YOUR ACTIVE VOICE

No fluff, always tighten by eliminating unnecessary words.
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4. SLAP IT DOWN!

Just let your ideas flow at first attempt, revise later.
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5. IF YOU'RE STUCK, TAKE A BREAK

Surf the web, read a book, go for a walk (but don't break for too long!)
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6. MAKE THEM MOVE

Create a strong call to action by defining urgency or giving an offer they can't refuse.

7. REVIEW, REVISE, RINSE & REPEAT

Finished? Let it sit awhile, then review again. You'll be surprised what else comes out!
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