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Talent Evolution: Twitter Marketing for Small Business
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Published on Nov 06, 2015
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PRESENTATION OUTLINE
1.
TWITTER MARKETING FOR SMALL BUSINESS
JOHN WALKER, CHIEF SOLUTIONS OFFICER
You can find our slides on
http://www.SlideShare.net/TalentEvolution
2.
Untitled Slide
Tweet along with us at #EvolveYourBiz
3.
ARE YOU READY TO EVOLVE?
We're about to show you how to leverage social media to achieve your business goals.
Photo by
Thomas Hawk
4.
TWITTER
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eldh
5.
THE POWER OF ONE TWEET
This video is such a great story! You can check it out here:
http://www.youtube.com/watch?v=dB6_mmXiH50
6.
GETTING STARTED
7.
WE'LL EXPLAIN HOW TWITTER WORKS
SO YOU CAN JOIN THE CONVERSATION
Photo by
Thomas Hawk
8.
BUILDING BLOCKS OF COMMUNICATION
ON TWITTER, TWEETS ARE THE
Photo by
josquin2000
9.
CHARACTERS OR LESS
Photo by
Leo Reynolds
10.
ANATOMY OF A TWEET
11.
HASHTAGS
ORGANIZE CONVERSATION AROUND A TOPIC
A hashtag is any word starting with the # sign.
Hashtags are used to organize a conversation around a particular topic.
Photo by
mikecogh
12.
MENTIONS
BRING TWEETS TO SOMEONE'S ATTENTION PUBLICLY
Sometimes you want to bring a Tweet to someone’s attention, but you still want all of your followers to see the message.
So instead of a reply, use a mention. “@username”
Photo by
andinarvaez
13.
REPLIES
VISIBLE IN YOUR TIMELINE AND THEIRS
You can respond to a Tweet by hitting the reply button.
When you reply, your response is public and will show up in your home timeline and the timeline of the person to whom you are responding.
Photo by
andré.luís
14.
RETWEETS
PASS OTHERS' TWEETS ALONG TO YOUR FOLLOWERS
You can pass along someone’s Tweet by retweeting it.
Just hit the retweet button to send the original message to all of your followers.
Photo by
tweenina
15.
LINKS
AUTOMATICALLY SHORTENED TO 19 CHARACTERS
Twitter’s link-shortening feature allows you to paste a link of any length into the Tweet box and it will automatically be shortened to 19 characters.
Photo by
dnnya17
16.
YOUR PROFILE TELLS A STORY
MAKE NAME, PIC, BIO, WEBSITE WORK TOGETHER
Design every element of your profile to best reflect your business.
Photo by
Ian Main
17.
BRING YOUR ACCOUNT TO LIFE
YOUR TWEETS = YOUR UNIQUE VOICE & STYLE
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Earthworm
18.
ENGAGE YOUR AUDIENCE
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JefferyTurner
19.
LISTEN FIRST
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faith goble
20.
BE YOURSELF
CONVEY INFORMATION THAT CAN'T BE FOUND ELSEWHERE
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BE RESPONSIVE
REPLY, RETWEET, FAVORITE, SAY THANK YOU
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robert.barney
22.
BE RESPONSIVE
ADDRESS CRITICISM PROMPTLY
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TIP: TWITTER MOBILE APP
KEEPS YOU ENGAGED ON THE GO
Photo by
William Hook
24.
MAKE IT A HABIT
Make it a goal to Tweet at least once daily.
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michellebourgeois
25.
BOTH SMALL IDEAS AND BIG IDEAS
WORK FOR TWEETING
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Jim Carlberg
26.
TIP: FOLLOW REPORTERS AND NEWS OUTLETS
WHO COVER YOUR INDUSTRY OR TOPIC
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mdavidford
27.
A WEEK ON TWITTER
28.
MONDAY: SPECIAL PROMOTIONS
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whatleydude
29.
TUESDAY: BEHIND THE SCENES
Tweet behind-the-scenes videos or photos that provide access to information that your followers can’t get any other way.
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WarzauWynn
30.
WEDNESDAY: HELPFUL TIPS
Create a regular series of Tweets that are informative or surprising.
For example, if you’re a chef, tweet recipes or kitchen tips.
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skyepeale
31.
THURSDAY: MEDIA SPOTLIGHT
Highlight positive press stories and news about your company, industry or community that your followers will find interesting.
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Sam Howzit
32.
FRIDAY: FOCUS ON YOUR PEOPLE
Highlight the people who help run your company by tweeting photos showing them at work.
Retweet the Tweets that relate to your business.
Photo by
BryanPerson
33.
TWEET SOMETHING SHAREABLE
PHOTOS, Q&A, VIDEOS, QUOTES
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olivia house
34.
AMPLIFY YOUR IMPACT
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Skyvixen
35.
PROMOTE YOUR USERNAME
EVERYWHERE YOU CAN
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pixie658
36.
YOUR FOLLOWERS CAN HELP YOU GROW
OFFER INCENTIVES AND PROVIDE REAL VALUE
37.
WORK WITH OTHERS
CONVERSATION PROMOTES PARTNERSHIPS
38.
TWITTER ADVERTISING
GROW AUDIENCE AND REACH WITH PROMOTED PRODUCTS
39.
PROMOTED TWEETS
TARGET THE RIGHT PERSON, PLACE, TIME
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Bogdan Suditu
40.
MEASURE YOUR IMPACT
USE TOOLS TO TRACK EFFECTIVENESS
Use Tools like Google Analytics and Twitter Counter to track the effectiveness
of your tweets.
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Marc_Smith
41.
QUESTIONS
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an untrained eye
42.
@TALENTEVOLUTION
TALENTEVOLUTION.COM
Contact us via Twitter, Facebook, or LinkedIn to learn how we can help you leverage social media and other online tools to achieve your business goals.
Catherine Carr
https://www.haikudeck.com/vitamin-c-creative-portfolio-business-presentation-LEEXVKdNwE
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