Red Bull Ad Campaign

Whatcha doin?

• Background Information
• Question(s)
• Stuff I Studied
• Detective Moves
• Big Findings

Background Information

• Red Bull...an energy drink
• Over 50+ Ads
• Dominating Energy Drink Industry 

Top Selling Energy Drinks

• Red Bull is an energy drink
• Most Popular Energy Drink
• 50+Ads

Roots of Success?

Question At First:
Why is Red bull so successful
Their quality is just as good as others.

Question Later

Stuff I studied

Above the Surface

• Analyzed five advertisements
• Visuals proved effective

Above the Surface: Ad One

Ad 1 Notes

• Red Bull Logo
• Big Red Bull Can

Ad 2

Ad two Notes

• https://www.youtube.com/watch?v=NcyXieGy-yc
• Video is in black and white
• Blake Griffin does amazing dunks

Ad 3

Ad 3 Notes

• Einstein writes: *Red Bull Can* equals Energy
• Has All Red Bull colors and black and white

Ad 4

Ad 4 Notes

• Similar to Ad 3
• Red Bull = mc^2 (energy formula)

Ad 5

Ad 5 Link

Ad 5 notes

• Animals fly after consuming Red Bull
• Turkey doesn't get any
• Turkey becomes dinner
• Occurs at Thanksgiving

Breaking the Surface

Ad 1

Ad 1 Addtion

• Bottom States:
• Red Bull Energy Drink: Red Bull Gives You Wings

Ad 1 Notes

• Coniferous Forest: Emphasizes size
• Red Bull can take you here
• Red Bull is pure/cool
• Red Bull Gives You Energy
• Appealing factor with condensation on can

Ad 2

Ad 2 Notes

• Blake Griffin is on the Ad
• Black and White "Throwback" Style
• Stating: "Blake Griffin needs Red Bull"
• "If Blake Griffin drinks Red Bull, I should too"

Ad 3

Ad 3 Notes

• Einstein knows "Energy"
• For the pun effect
• Emphasizing Red Bull Gives You Energy
• Black and White to have the genuine "old" effect
• Reason: Einstein is "old"

Ad 4

Ad 4 Notes

• Similar to Ad 3
• Emphasizing Red Bull Gives You Energy

Ad 5

Ad 5 Notes

• Thanksgiving appeal
• Intriguing Plot- Explains why Turkey on Thanksgiving
• No Red Bull, No Wings
• Shows how product is good in a comic way

Detective Moves

detective Move List

• Researching
• Area Examination
• Asking Questions

Big Findings

• Red Bull is EPIC at making ads
• I feel like having some
• Very convincing
• However, some parts are vague

THANK YOU