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Third Person Effect

Published on Nov 19, 2015

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PRESENTATION OUTLINE

1.

THIRD PERSON EFFECT

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BELIEF

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5.

WHAT INFLUENCE?

6.

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WE'RE EDUCATED

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BUT OTHERS CAN'T HELP IT

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COMMUNICATION IS DIFFERENT TODAY

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HISTORICAL COMMUNICATION

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FARTHER REACH

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PUBLIC OPINION

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CHANGED CALCULUS OF SOCIAL INFLUENCE?

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VIVID COVERAGE. GAZE INTO AUDIENCE.

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EXPLANATIONS

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SELF ENHANCEMENT

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NEED FOR CONTROL

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PROJECTION

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ATTRIBUTIONAL BIASES

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FOCUS OF ATTENTION

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MEDIA SCHEMAS

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PERCEIVED MEDIA EXPOSURE

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SELF-CATEGORIZATION

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LACK OF ACCESS TO OWN MENTAL PROCESSES

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FIRST PERSON EFFECT

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THIRD PERSON EFECT

Sol Hart