Visual Language for Designers
Published on Nov 21, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
EXPLAINING COMPLEX CONCEPTS
Photo by kevin dooley
CLARIFY RATHER THAN SIMPLIFY
COGNITION & COMPLEXITY
Photo by illuminaut
COHERENCY & CONTEXT
Photo by illuminaut
APPLYING PRINCIPLE 5
SEGMENT COMPLEX UNITS INTO SMALLER UNITS
SEQUENCE / PRESENT INFO IN CHRONOLOGICAL ORDER
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SEGMENTING
SEQUENCING
APPLYING PRINCIPLE 5
EXPOSE PARTS AND COMPONENTS THAT ARE INVISIBLE TO THE EYE
USE SPECIALIZED VIEWS TO DEPICT STRUCTURAL INFO
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INCREASED REALISM OVER HIGHLY SCHEMATIZED DRAWINGS
ACCOMODATE NOVICES' COGNITIVE STRATEGIES
'EXPERTS KNOW DIFFERENTLY'
SHOW DETAILS OF THE PARTS, RELATIONSHIPS AND ORDER OF ASSEMBLY
EXPLODED VIEWS:
OFFER A FINE-TUNED PERCEPTION OF AN OBJECT
MAGNIFICATION:
MOTION LINES, STROBOSCOPIC MOVEMENT, ARROWS & MOTION BLUR
IMPLIED MOTION:
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APPLYING PRINCIPLE 5
REVEAL THE INHERENT STRUCTURE OF THE INFORMATION
MEANING EMERGES FROM RELATIONSHIPS
THE 5 HATS RACK BY SAUL WURMAN
CHARGE IT UP
PRINCIPLE 6
GOOD DESIGN CREATES AN EMOTIONAL RESPONSE
EMOTIVE GRAPHICS INFORM AT AN IMMEDIATE, VISCERAL LEVEL
GET VIEWERS INVOLVED, STIMULATE INTEREST, MOTIVATE TO DECODE
PROMOTE ATTITUDE CHANGE
APPLYING PRINCIPLE 6
CONVEY EMOTIONAL SALIENCE
USE DESIGN ELEMENTS & IMAGERY THAT HAVE SIGNIFICANCE
COLOR: HUE, SATURATION, VALUE
Photo by ecstaticist
TENSION: AMBIGUITY, EXAGGERATION, DISTORTION
OUR BRAINS ARE ATTUNED TO APPRAISE FACIAL EXPRESSIONS
INCORPORATE FACIAL GESTURES
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USE SYMBOLS TO COMMUNICATE ABSTRACT CONCEPTS
APPLYING PRINCIPLE 6
PROVIDE A THEMATIC NARRATIVE
CREATE AN ABSORBING VISUAL NARRATIVE
TIED TOGETHER WITH EMOTIONAL AND CONCEPTUAL CONTINUITY
COMPANY PROMO MATERIALS, ANNUAL REPORTS, BROCHURES
IMPLICIT NARRATIVE
APPLYING PRINCIPLE 6
MAKE USE OF VISUAL METAPHORS
COMBINE THE QUALITIES OF TWO IMAGES
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JUXTAPOSE TWO IMAGES IN THE SAME GRAPHIC
APPLYING PRINCIPLE 6
INCORPORATE NOVELTY & HUMOR
A GRAPHIC WITH UNUSUAL TWIST INVOKES AN EMOTIONAL TWIST
NOVELTY SUSTAINS ATTENTION
