It's the “Bachelor’s Day Promotion” or Singles Day Promotion (Double 11)

The biggest shopping festival
in China

WHAT IS THIS DAY ABOUT?

• Singles' Day serves as an occasion for single people to meet and for parties to be organized.
• The event is not an officially recognized public holiday in China,although it has become the largest offline and online shopping day in the world.

HISTORICALLY

• In 2009, Alibaba held the first Double Eleven Shopping Festival on Taobao.com with a total GMV of only 50 million yuan. Three years later, withmore than 10,000 businesses, cooperating with e-commerce sites, are poised to rock the shopping festival again.
• it’s been 10 years in 2018. Its single day GMV reached 168.2 billion yuan in 2017.

ONLINE SHOPPING HAS BECOME A LIFESTYLE IN CHINA

• Tmall
• Taobao
• Alibaba
• JD.com

Untitled Slide

Singles’ Day is huge business today. Alibaba moved outside of China into other regions within Asia and beyond.

ENVIRONMENT

• produce at least 300,000 tons or garbage