MARKETING
Published on Nov 20, 2015
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PRESENTATION OUTLINE
What are some of the key steps that led to Caterpillar’s becoming the industry leader in earth-moving machinery?
Discuss Caterpillar’s future. What should it do next with its product line? Where is the future growth for the company?
Toyota
Photo by JAK SIE MASZ
Why was it able to grow so much bigger than any other auto manufacturer?
Untitled Slide
- Wide Variety of Cars
- Consumer Preference
- Innovation
- Lean Manufacturing
Photo by jonashaffer
Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?
Did Toyota grow too quickly as Toyoda suggested? What should the company do over the next year, 5 years, and 10 years? How can growing companies avoid quality problems in the future?
Untitled Slide
- Priority - Quantity or Quality?
- Lessen Production or
- Make manufacturing
- commensurable to desired
- quantity.
Photo by krystian_o
How does The Ritz-Carlton match up to competitive hotels? What are the key differences?
Untitled Slide
- "Three Steps of Service and 12 Service Values"
- Emotional needs of guests
- Daily reinforce mission and vision
- 'Gallup phone interviews'
Photo by Jim Nix / Nomadic Pursuits
Discuss the importance of the “wow stories” in customer service for a luxury hotel like The Ritz-Carlton.
“We value you” message to the employees
Photo by Concentrated Passion
