MICHAEL JORDAN

Biography

February 17, 1963

• Born & Raised in Brooklyn, New York
• Played Division-I Basketball for North Carolina for 3 years
• Played in the NBA from 1984-1993;1996-1998;2001-2002
• 1990-91, 1991-92, 1992-93 Won NBA Titles
• Then he later officially began the "Air Jordan Product"

History of Jordan

Before the AIR JORDAN, all basketball shoes were white. This simple statement only begins to describe the sheer magnitude of the changes that were about to occur to the sport of basketball and to the athletic footwear industry once Michael Jordan entered the league.

Traits of Jordan

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• Hard Working
• Outgoing
• Risk Taker
• Clutch
• Independent

Challenges

The Air Jordan 1 was first released in 1985, in a red and black colorway to match the uniform of the Chicago Bulls, the team for which Michael Jordan played. This red and black color-way was later outlawed by NBA Commissioner David Stern for not having any white on them.



Michael Jordan would wear the shoes anyway, and each time he stepped on the court with the Air Jordan 1 he would be fined five thousand dollars. Nike used this as a promotional tool in advertisements hinting that the shoes gave an unfair competitive advantage and that whoever wore them had a certain edginess associated with outlaw activities.

Interesting Facts

Michael Jordan quit basketball to join the baseball league.

His father passed away and he quit basketball because his father was there to see him play his last game. So he thought why not play the sport that his father loved

Sources

http://www.nba.com/history/players/jordan_bio.html

http://sneakernews.com/air-jordan-brand-jordan/

http://www.footlocker.com/_-_/keyword-history+of+air+jordan

http://www.biography.com/people/michael-jordan-9358066#early-life

Quick Facts

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• October 18th, 1985 the first Air Jordan was produced
• Air Jordan also has baseball,golf, and football products.
• Nike is a sponsor of Jordan then later became its own company.