Review Obsessed

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Purrrfect PR Agenda

• True Story
• Today's Reality
• Eye Opening Social Impact
• Tools and Tactics
• Actionable Tips and Take Aways
• Sources

STAT
97% of consumers
look to
online reviews
when making a buying decision

STAT
85% trust online reviews as much as personal recommendations

STAT
80% of consumers engage with brands online

Trust is at
an all time
LOW

Harder to get distribution on
Google and
Facebook

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Flywheel

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Prospects
doing FAR MORE independent research than they ever have.

Word of Mouth Marketing and 3rd Party (Media)
never been so
important

Brands
Losing
Power

Online Reviews
and PR
Gaining Power

Those Stars Matter

Stars in Search Res

Stars in Search Results Matter

Google Page One

Online reviews improve #SEO in like a bajillion ways.

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SEO Impact

• UGC
• Keyword rich
• GMB perks
• Google Adwords Sparkle
• Social media content

Businesses that have an average 3.5-star rating and more will show up along with their contact details.

True Story

Brand24

Birdeye

Facebook

Facebook

Google Reviews

Yelp Reviews

Tips and Take Aways

Tips

• Optimize all social channels
• Proactive plan for positivity
• Invest in tool to manage
• Listen across all search and social
• Understand Facebook Recommendations
• Turn reviews into ads and content

Tricks

• BirdEye Microsite and FB Tab
• Yelp DMs and ads
• GMB messaging
• Monthly campaigns for reviews
• Surveys
• Reviews to blog posts and emails
• Embed reviews on website
• Use Embedsocial.com

Positive online reviews equals positive PR.

Positive PR is purrrrfect

Namaste

@LisaBuyer