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Social Selling

Published on Feb 17, 2019

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1.

Social Selling

#SocialPRSecrets to disrupt and breakthrough 
Photo by rawpixel
2.

Technological Disruption

Is accellerating at record speed
Photo by Robin Pierre
3.

It took about 80 years for Americans
to adopt the dishwasher.

4.

The consumer internet became
commonplace in less than a decade.

Photo by Fancycrave
5.

2012 avg person =
3 social media
accounts.
Today the
avg person =
8 social media
accounts.

Photo by Fancycrave
6.

E-Comm/Social Comm is
evolving and
scaling

Photo by rawpixel
7.

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14.

Digital Disruption

15.

Digital Disruption

Photo by rawpixel
16.

Social Media Disruption

Photo by Eaters Collective
17.

Cannabis Industry Disruption

Photo by duncan
18.

Cannabis is poised to be a $200 billion annual industry.

Photo by Justin Aikin
19.

BUT faces some digital advertising headwinds.

Photo by Justin Aikin
20.

Social Media

Enabling more efficient commerce 
21.

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23.

Poshmark

24.

Instagram Selling

25.

Instagram Selling

  • Shopping in Posts
  • Shopping in Stories
  • Shopping Channel in Explore
  • Influencers
  • Brand Ambassadors
  • The DM
26.

Cannabis IG Selling

  • Organic - no paid
  • Social customer service
  • Influencers/Ambassadors
  • UGC
  • Stories/Video/Live/IGTV
27.

Facebook Selling

Photo by afagen
28.

Facebook Selling

  • Shopping Tab
  • Shopping Template
  • Shop Products
  • Collections
  • Facebook Ads
29.

Cannabis FB Selling

  • No ads - organic only
  • Shopping Tab - ??
  • Shop Products - NO
  • Chatbot/Messenger - OK
  • Organic - Yes
  • Video, Live, Messenger - Yes
  • Email Marketing
  • Chatbot/Messenger Marketing
30.

Twitter Selling

Photo by mark knol
31.

Twitter Selling

  • Event Trends
  • Promoted Tweets
  • Retargeting
32.

Cannabis Twitter Selling

  • No Ads
  • Organic only
  • Hashtags
  • Media Relations
33.

Pinterest Selling

Photo by ShardsOfBlue
34.

Pinterest Selling

  • The shopping network
  • Promoted pins
  • Shopify-friendly
  • Found in search
  • Life after the promotion ends
Photo by ShardsOfBlue
35.

Cannabis Pinterest Selling

  • The shopping network
  • "Some" advertising opps
  • No products with any amounts of THC - even trace
  • Go for organic
  • Invest in Pinnable visuals to get referring traffic
36.

Tools

😀😀😀😀Social Commerce$$$$
Photo by Tim Reckmann | agentur59.de
37.

Tools

  • LinkTree
  • MobileMonkey
  • Click Funnels
  • Social Proof
  • BirdEye
  • HARO - media outreach
Photo by Tim Reckmann | agentur59.de
38.

Measurement

Photo by Dean Hochman
39.

Measurement

  • UTM - tag
  • Google Analytics
  • Conversions
  • Sales
Photo by Dean Hochman
40.

ROI

Photo by Got Credit
41.

ROI

  • Sales -obviously
  • Email sign-ups
  • Engagement
  • Reach
  • Media coverage
Photo by Got Credit
42.

@LisaBuyer

43.

FemaleDisruptors.com

The Future is Female

Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com