Search and Social Trends

Published on Apr 26, 2019

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PRESENTATION OUTLINE

Search and Social Trends

Zenith SMM Conference April 2019

Tag All Efforts

 Measure everything with UTM
Photo by Brett Jordan

Mobile Search

Top half of page one real estate are Google "entities"

61% of mobile searches don't result in a click

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Talk to Google

  • GoogleMyBusiness
  • AMP
  • Google News
  • API

Monthly press release will get you in Google News - or media coverage

Podcasts

Google is looking for audio for search results
Photo by William Iven

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B2B would rather watch video
that read text

85% of vids on FB are watched without sound

Visually, textually and acoustically - use captions

Think like a
silent film artist

LinkedIn Ads Reaching Decision Makers

Photo by nan palmero

Diversify

LI Sponsored ads more real estate for the buck

Content

Make heroes of customers -
LMN Idea - rely on customers for all IG content

Stories

Facebook and IG Stories Taking Over

Take highest performing keywords in paid and create
content

Take highest performing keywords in paid and create
content

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Review Obsessed

Impacts SEO, Search, Decisions

Lisa Buyer

Haiku Deck Pro User