PRESENTATION OUTLINE
Top half of page one real estate are Google "entities"
61% of mobile searches don't result in a click
Talk to Google
- GoogleMyBusiness
- AMP
- Google News
- API
Monthly press release will get you in Google News - or media coverage
B2B would rather watch video
that read text
85% of vids on FB are watched without sound
Visually, textually and acoustically - use captions
Think like a
silent film artist
LinkedIn Ads Reaching Decision Makers
LI Sponsored ads more real estate for the buck
Make heroes of customers -
LMN Idea - rely on customers for all IG content
Take highest performing keywords in paid and create
content
Take highest performing keywords in paid and create
content