RAY KROC

Ray Kroc was a business man that joined McDonald's in 1954. He built it into a nationwide and eventually global franchise.
How has Ray Kroc affected the fast food industry?

Ray Kroc refined a operating and delivery system that ensured all food tastes the same.

Ray Kroc approached the McDonald's brothers about expanding thier chain.

He created a mascot who became more famous than Mickey Mouse.

Ray Kroc and Walt Disney signed a ten year contract that McDonald's will start selling its food in Disney theme parks.

Kroc decided to market directly towards children.

Kroc had strict guidelines regarding preparation,portion sizes,cooking methods, and packaging that ensured McDonald's food would look and taste the same across the franchise.

Kroc used an assembly line feature that Henry Ford used, but in the kitchen.

He transformed the cultural landscape by changing the way the hamburger was produced.

Ray Kroc used different advertising methods around the world to make McDonald's famous

Kroc spent 2 billion dollars on advertising that made people remember the item, feel positive about the item,and make others aware of the item.

Ray Kroc was one of the most important things of the fast food industry. Without him there wouldn't be a fast food industry like there is today.

BIBLIOGRAPHY

• 500sandwiches. “- The Life's Work of Walt Disney and Ray Kroc Had...” 500sandwiches, 6 Mar. 2013, 500sandwiches.com/post/44722130506/happy-meal.
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• Ray Kroc.” Biography.com, A&E Networks Television, 29 Aug. 2017, www.biography.com/people/ray-kroc-9369349.
• “Ray Kroc Fast Food by Ray Kroc.” By Ray Kroc, Ray Kroc. Go Deeper , www.evancarmichael.com/library/ray-kroc/Ray-Kroc-Fast-Food.html.
• “Sample Material.” Ray Kroc and the Fast Food Industry, Byron Preiss Visual Publications, Inc. and Forbes Inc. , 1996, www.wiley.com/legacy/products/subject/business/forbes/kroc.html.
• Schlosser, Eric, and Charles Wilson. Chew on This: Everything You Don't Want to Know about Fast Food. Houghton Mifflin, 2017.