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Copy of Monroe's Motivated Sequence

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1.

Monroe's Motivated Sequence

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2.

Attention

Get the audience's attention.
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3.

Need

What is the problem or current state?
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4.

Satisfaction

Your proposed solution.
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5.

Visualization

What is the anticipated outcome
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6.

Action

Make a direct request of the audience.
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7.

Monroe's Motivated Sequence

  • Attention
  • Need
  • Satisfaction
  • Visualization
  • Action
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