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Slide Notes

Welcome to iGrow University

iGrow University - Learn the skill set needed to explode your business across the globe or be successful in any industry. At iGrow University we bring you the very best in every field.

Exclusive Internet Marketing Training Courses With Full OMCP Certification!

Learn From Our Top Trainers - Learn how to take your business to a whole new level using our advanced training and tools.

Leadership Skills To Set You Apart - Learn what it takes to manage your team and keep the excited and motivated!

Sales Techniques Allow You To THRIVE! - Our extensive sales training courses will help you become successful in any industry.

Advanced Neworking - View a ton of professional content by the leaders in the industry. Hear what they have to say and learn what is working out there in the marketplace!

Internet Marketing - Learn the skillset needed to take your business to the next level.

Sales Training - Become a superstar by applying just a few of the many skills you will master.

Leadership Development - Develop the skills needed to lead a team and keep them producing day after day!

OMCP Marketing Certifications for:

CONTENT MARKETING
CONVERSION
FACEBOOK MARKETING
GOING VIRAL
HOLIDAY PPC
INTRODUCTION1
KPI ANALYSIS
MICROBLOGGING
MOBILE
PINTEREST MARKETING
PPC FUNDAMENTALS
SEGMENTATION
SEO
SOCIAL MEDIA
WEBANALYTICS FUNDAMENTALS
YOUTUBE ADVERTISING
VIDEO MARKETING
INTRODUCTION
LEAD GENERATION
BUYING FACILITATION
SALES THEORY
SALES MANAGEMENT
SALES PRESENTATIONS

Best of all is the price. For just $149 and $49 a month you can do all these modules online either at your office or in the comfort of your own home.

(Hint: Put your marketing person through this to really get things moving in your business.)

Plus you will reviece full OMCP Certification!

How do you get iGrow? For more informatiion contact:

Tony Peacock
Independent Associate of iGrow University

http://www.igrowuni.com/

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=p1d3wDIp_tY

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru
DownloadGo Live

About iGrow University

Published on Nov 21, 2015

iGrow University - Learn the skill set needed to explode your business across the globe or be successful in any industry. At iGrow University you get the very best in every field.

PRESENTATION OUTLINE

WELCOME TO

EXPLODE YOUR BUSINESS
Welcome to iGrow University

iGrow University - Learn the skill set needed to explode your business across the globe or be successful in any industry. At iGrow University we bring you the very best in every field.

Exclusive Internet Marketing Training Courses With Full OMCP Certification!

Learn From Our Top Trainers - Learn how to take your business to a whole new level using our advanced training and tools.

Leadership Skills To Set You Apart - Learn what it takes to manage your team and keep the excited and motivated!

Sales Techniques Allow You To THRIVE! - Our extensive sales training courses will help you become successful in any industry.

Advanced Neworking - View a ton of professional content by the leaders in the industry. Hear what they have to say and learn what is working out there in the marketplace!

Internet Marketing - Learn the skillset needed to take your business to the next level.

Sales Training - Become a superstar by applying just a few of the many skills you will master.

Leadership Development - Develop the skills needed to lead a team and keep them producing day after day!

OMCP Marketing Certifications for:

CONTENT MARKETING
CONVERSION
FACEBOOK MARKETING
GOING VIRAL
HOLIDAY PPC
INTRODUCTION1
KPI ANALYSIS
MICROBLOGGING
MOBILE
PINTEREST MARKETING
PPC FUNDAMENTALS
SEGMENTATION
SEO
SOCIAL MEDIA
WEBANALYTICS FUNDAMENTALS
YOUTUBE ADVERTISING
VIDEO MARKETING
INTRODUCTION
LEAD GENERATION
BUYING FACILITATION
SALES THEORY
SALES MANAGEMENT
SALES PRESENTATIONS

Best of all is the price. For just $149 and $49 a month you can do all these modules online either at your office or in the comfort of your own home.

(Hint: Put your marketing person through this to really get things moving in your business.)

Plus you will reviece full OMCP Certification!

How do you get iGrow? For more informatiion contact:

Tony Peacock
Independent Associate of iGrow University

http://www.igrowuni.com/

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=p1d3wDIp_tY

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

CONTENT MARKETING

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Content Marketing Fundamentals

Content Marketing is not new. Internet marketers have been writing content for years. In SEO, articles are written to build authority and to generate inbound links; in Social Media blog posts are generated, LinkedIn articles are written, Facebook posts are carefully written. And yet, in the wake of Panda and Penguin, Content Marketing takes on a new level of purpose, giving legitimate content creators a new voice and a new complex strategy to develop. In this course, Content Marketing expert Greg Jarboe will give you a thorough overview of Content Marketing, answering the full questions surrounding the who, what, why, and how of Content.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=DQv3H_ApY18

You can also connect with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

CONVERSION FUNDAMENTALS

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Conversion Optimization Fundamentals

In this course, Bryan Eisenberg will take you through everything you need to know about conversion optimization. From the importance of maintaining scent to assessing how many of the four personas your website is satisfying to modeling of customer behavior, this course ties together all the main ingredients of good testing practices. If you are doing Internet marketing and failing to test your site's effectiveness, you are doing your business and your customers a disservice. Pinpoint your marketing focus and your missed conversion opportunities with these critical tips and strategies from the industry leader in website optimization.

For more infromation watch this video:

http://www.youtube.com/watch?v=V0_5OUVfp_w

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

FACEBOOK MARKETING

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Facebook Marketing

Facebook is not just for baby pictures any more. It has become a powerful business marketing tool. In this course, Jennifer Evans Cario uncovers not only the social networking opportunities for individuals, but how businesses can take a simple networking application and turn it into a massive lead generation and customer communication platform. From custom landing pages to groups to apps and visitor analysis, you'll learn all the ins and outs of this versatile and far-reaching social networking application.

For more infromation watch this video:

http://www.youtube.com/watch?v=LgdMdhbJRNA

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

VIRAL MARKETING

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Going Viral: Executing Your Viral Marketing Campaign Idea

altThere is no magic formula for making your marketing message "go viral," but there are some core principles that marketers can utilize to increase the odds of success. In this course, Jennifer Evans Cario breaks down the components of a good viral marketing campaign, giving you some core concepts, strategies, success stories, and check lists to use when brainstorming, designing, and launching your viral marketing campaign. Never underestimate the power of a good viral campaign and thusly, viral should always be considered as a fundamental part of your overall marketing strategy.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=0UxNg-aJMYU

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

HOLIDAY PPC STRATEGIES

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Holiday PPC Advertising Strategies

Holiday seasons change the behavior patterns of both retail and B2B buyers. Want to capture a larger share? Discover the keywords, ad copy, YouTube, and Web Analytics strategies that appeal the most to the unique buying cycle of the seasonal shopper.

In this special Holiday PPC course, expert marketers Brad Geddes, Bryan Eisenberg, Greg Jarboe, and Avinash Kaushik explain the psychology of holiday shopping, how to tailor your campaigns to generate more clicks & conversions, and specific methods to measure your success. You'll learn the keywords that convert best for holiday search traffic, essential strategies to maximize mobile bargain hunters, and how to build landing pages that turn motivated shoppers into appreciative customers!

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=b5PJEh2idoA

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

ONLINE MARKETING

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Overview of Online Marketing

Online marketing is multi-faceted, pulling in materials and strategies from a number of places. In this overview course you will have an opportunity to gain a general understanding, and a common language, for all the areas of Online Marketing. At the end of this course you should understand the basic concepts of each discipline, as well have enough knowldege to make decisions on which disciplines will be most effective for your own marketing efforts.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=suohDchwfWU

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

KPI ANALYSIS & TECHNIQUES

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KPI Analysis & Techniques

Defining useful metrics is absolutely critical to successful analytics. Yet often times, it's difficult to know exactly which metrics are the most effective...and which ones are a waste of time. For years, analysis revolved around tracking total and unique visitors, but fortunately, things have become a great deal more sophisticated. In this short course, Avinash attacks analytics training with a comprehensive introduction to KPIs--one of the absolute cornerstones of Web Analytics analysis--giving a solid foundation from which to launch into more advanced analytics strategies.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=QBJxPKDrOao

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

MICRO BLOGGING & TWITTER

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Microblogging & Twitter

Everybody else is tweeting, why shouldn't we? That's certainly the question a lot of businesses are asking right now. In reality, the question should be more along the lines of "everybody else is doing it...should we also?" Often times, companies jump on board with the latest fad before considering whether or not it's the right tool for their business...or before they have any sort of strategy at all. In this course, Jennifer Laycock explains strategies, tips, best uses, and plenty of tools surrounding Twitter, this extremely versatile and popular business tool. At the end, you should have all the information you need to figure out how Twitter can be a valuable marketing tool for your business whether you're in the B2B or B2C game.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=BzunXjYpmYI

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

MOBILE MARKETING

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Mobile Marketing

In this introductory course, Jeff Hasen takes you through all you need to know to get started with Mobile Marketing. Starting with the overall Mobile landscape, Jeff covers everything from Mobile's role in the overall marketing mix to user expectations to options as marketers and all the way to Mobile analytics. This course serves as a great foundation for your overall Mobile marketing strategy.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=ngqTl4F5fWQ

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

PINTEREST MARKETING

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Pinterest Marketing

Pinterest is a powerful new marketing channel that requires serious strategy. It's a community of people predisposed to collect and share, who have defined their areas of interest, and volunteered to share. So if you can find your audience (and its influencers) and provide them with great content, they'll engage with you, and help you find more prospects. Jenn breaks down Pinterest marketing into easily relatable business concepts, giving you a framework to help build your strategy. Of course, once you've integrated Pinterest into your marketing mix, you'll need to know if it's working: Jenn also shows you how to set up analytics to track and evaluate your efforts, so you can see if you're headed in the right direction, and respond early and authoritatively if change is required.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=LPyi9T5F6f4

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

PAY PER CLICK

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PPC Fundamentals

In this course, Brad Geddes will take you through everything you need to know to get started with PPC, or paid search, advertising. From search psychology to targeting opportunities to a hands-on understanding of how the PPC auction actually works to hands-on ad copywriting and paid search measurement, this intro course covers a lot of ground. At the end of the course you should understand all the key components as well as actual building of a paid search ad.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=8XC8tvOpAUg

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

BASICS OF SEGMENTATION

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Segmentation: Keys to Analytics Success

From time on site to referring sites to organic vs paid traffic, understanding your visitors and the way they interact with your website is crucial to optimizing your pages and ultimately, to converting those visitors into customers. Partnered with well thought out KPIs and your data analysis feeds, understanding how to segment your visitors will transform your web strategies and translate to increased conversions. In this course, follow along with analytics guru and segmentation evangelist, Avinash Kaushik, as he walks you through good data, bad data, and the importance of effective segmentation analysis.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=RYelzL18iSo

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

SEO FUNDAMENTALS

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SEO Fundamentals

In this course, Matt Bailey will take you through everything you need to know to be able to "talk the talk" of SEO. From the traditional on-page concepts to the importance of keyword research to site architecture, link-building, SEO measurement, and more. At the end of this course you should understand all the key components as well as implement some initial SEO tasks.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=34hpVkZ3ieo

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

SOCIAL MEDIA

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Social Media Fundamentals

In this course, Jennifer Cario will take you through everything you need to know to be able to embark on an end-to-end Social Media marketing campaign. From basic planning strategies to Social Media channel opportunities to testing and evaluating your Social Media campaigns, this course will establish some basic guidelines, opportunities, and strategies for evaluating your company's needs and putting together a well thought out Social Media marketing campaign.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=HTP2NSoGrAA

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

WEB ANALYITCS

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Web Analytics Fundamentals

Throughout his entire library of training material, Avinash describes the multitude of ways in which you can--and should--analyze the data not only on your own website, but throughout all the other digital and offline properties that drive traffic and sales to your entire brand. And while most, if not all, of these concepts ultimately require a deep level of detailed understanding of the concepts and strategies, in this course, Avinash gathers all this information and condenses it down to a fundamental level that most everyone can understand. From a comprehensive Web Analytics overview to organizational readiness to segmentation to competitive analysis, Avinash opens the door for analysts and non-analysts alike to gather a rather deep understanding of a traditionally complex topic and make it accessible for everyone inside any organization.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=SeDRC0ua-fM

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

YOUTUBE ADVERTSING

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YouTube Advertising

When most people think of YouTube marketing they think of viral videos--those videos that get sent around through email, spreading across the Internet at an astounding pace. But have you ever wondered how all these video views get monetized--how the people generating the videos make actual money for their efforts? It's through the other side of the YouTube platform that takes center stage in this course, in the form of YouTube Advertising. From pre-video clips to pay-per-click overlays to on-page banner ads YouTube offers a multitude of ways to generate revenue from video popularity. So whether you have your own videos that can take advantage of these opportunities, or you are a marketer wanting to find videos in which to advertise, this course will provide you all the necessary tools for taking advantage of YouTube's advertising platform.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=Pive7AoH0uk

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

VIDEO MARKETING

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YouTube and Video Marketing

Based on Greg Jarboe's recently released YouTube and Video Marketing: An Hour A Day, 2nd Edition, this video marketing course covers the absolute latest trends and tips. You'll learn what kind of content goes viral, why viewers connect with brands via video, and how analytics can help you understand and achieve your online marketing goals. In today's media-rich culture, leaving yourself out of the video market is leaving yourself out in the cold.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=0NMPGVpGqmk

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

INTRODUCTION TO SALES

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Sales Fundamentals

In this comprehensive overview of sales concepts and strategies, Steve Schiffman, faculty chair in Sales Fundamentals, walks you through all the critical areas of selling. From prospecting to meetings to presentations and objections, this course not only a great primer for anyone just starting out in sales, but also a solid review for seasoned professionals. With nine custom modules, this introductory course covers everything you need to establish solid sales fundamental training.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=vot0pkI-lI0

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

LEAD GEN & PROSPECTING

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Lead Generation & Prospecting

Prospecting is one of the more important areas of sales. Yet so many sales people fail to fully understand the breadth of options available. From email to Twitter to LinkedIn, prospecting options are plentiful in today's Social Media-driven environments. In this course, you'll learn the options available to you, and how to take advantage of them.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=FP-4Y4-4DDU

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

COMPLETE BUYING CYCLE

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Complete Buying Cycle

In this advanced sales training course, you'll work with Sharon Drew Morgen to go past what you've learned in traditional sales and learn an innovative change management system that enables you to work with your prospects to help them learn not just how to buy, but also how to reduce the sales cycle and gather together all members of the decision making team. This powerful alternative to traditional selling solutions will change the way you approach sales.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=jHgGJVwiM-4

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

PRACTICAL SALES THEORY

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Practical Sales Theory

In this follow-up to Steve Schiffman's Sales Fundamentals course, Chris Lytle, faculty chair in Practical Sales Theory, takes the fundamentals of selling and adds some solid concepts and strategies to add to your arsenal. Everything from understanding motivational concepts to knocking sales meetings out of the park to ensuring you really get the close to measuring true sales success, this course will ensure you have a well-established foundation before you embark on your next sales call.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=3nZFUrJXTNE

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

SALES MANAGEMENT

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Sales Management

Being a sales manager isn't the same as selling, as sales experts Kendra Lee, Steve Schiffman, and Chris Lytle will show you in this course on Sales Management. As a sale manager, you have to lead by example. You have to build a team of sales people, train them, and measure their progress. You're the one who creates the compass for the year's sales goals. And if you're not careful, you can get caught in some nasty sales manager traps.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=-uLJhyChJgI

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University

SALES PRESENTATIONS

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Sales Presentations

Learn the tips and tricks of killer presentations from Debbie Fay, author of "Public Speaking and Presentation Skills for PR Professionals." You'll develop the presentation and communication skills that move your prospects to customers more quickly. From building the right message, to making you the best presenter you can be, to tried-and-true presentation strategies, you'll have all the ammunition you need to go out and present to any audience.

Watch this video to get a sneak peak:

http://www.youtube.com/watch?v=ZnVY7y8BWcQ

You can also connect with with me at my Google + page:

https://www.google.com/+iGrowUniversityGuru

Or visit my website:

http://igrowuni.com

Tony Peacock
Independent Associate of iGrow University