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PERSUASIVE PBL Project | MONROE'S MOTIVATED SEQUENCE

Published on Nov 18, 2015

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PRESENTATION OUTLINE

PERSUASIVE PBL PROJECT

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PERSUASION:
to present reason & examples to influence action or thought

Persuasion doesn't happen if nothing HAPPENS after it's over. Does the reader or listener believe differently now? Does the audience follow through with some sort of action? If they just nod their head and agree, nothing got accomplished.

ACTION and CHANGE are key!
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TOPIC SELECTION

SIGNIFICANT | ARGUABLE | SUSTAINABLE 
Every topic must meet two requirements: it must be SIGNIFICANT, and it must be ARGUABLE.
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TOPIC affects:
*a SIGNIFICANT number of people
*a smaller group in a SIGNIFICANT WAY

*A significant number of people refers to either a massive number or to an overall percentage of people that are affected from within a group. For example, if 80% of students are failing a class, that would be considered significant.

*Sometimes a small percentage is affected, but if the effect is SIGNIFICANT, meaning it affects that smaller number in a manner that changes their lives in some notable way, then it is a significant topic.
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TOPIC: school lunch is horrible
TOPIC: school lunches have caused health issues for teens

Yes, every school everywhere has tasteless, crappy lunches. We get it. But, nobody has died, gone to the poor house, or lost a limb because of a tasteless meal.

However, if you have proof that the lunches HAVE caused serious health issues, like salmonella poisoning, then you have a topic.
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TOPIC is ARGUABLE:
there are, at minimum, two opposite sides to the controversy

If you're trying to persuade an audience to believe or do something they already believe or do, then it's a worthless topic.
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TOPIC: correcting your child is a good thing
TOPIC: spanking your child is wrong

*Nobody would agree that letting a kid do whatever he or she pleases is a good idea. Things would get all "Lord of the Flies" in a hurry.

*However, the METHOD of correcting a child is arguable. Many believe a firm swat on the tush is acceptable, while many people believe it is child abuse.
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TOPIC SOLUTION is SUSTAINABLE:
The solution must be something that is a one-off solution or self-sustaining.

Solutions must be able to last. Certain solutions may require little-to-no extra upkeep. However, nearly every solution to a problem requires some form of upkeep, maintenance, or supervision to continue being effective.
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SOLUTION: Purchase new sports equipment.
SOLUTION: Hire a new coach

Purchasing new track equipment is a much more sustainable solution to helping the track team improve. It will require the added step of finding storage and possibly training on how to use it, but it's considered a "one-off" solution.

However, while the grant money might pay for a new coach for a season, where will the $4000 come from next season? And the season after that? This is a solution that has not sustainable because there's no long-term plan to keep it up.
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MONROE'S MOTIVATED SEQUENCE

STEP ONE:
get the audience's attention

Most of your audience won't automatically care about your topic as much as you do. Therefore, you have to get their attention.

To best do this, start with a REAL STORY that shows the problem in action (NEVER use a hypothetical situation), or utilize SHOCKING STATISTICS.

This is also the step that you'll reveal your THESIS to the audience; tell them exactly what you want them to believe or do by the end of your essay or speech.
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STEP TWO:
show the need

Convince your audience there is indeed a real need. It's best to SHOW them the problem using real examples.

This is a great place to use LOGOS (statistics and facts) and PATHOS (emotional appeals).

Elaborate on the consequences if change does NOT happen.

Find a way to DIRECTLY connect it to the audience.
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STEP THREE:
satisfy the need

Pointing out a problem without satisfying it is WORTHLESS. Make sure you have a SOLUTION to present.

Utilize details and facts to prove your solution is the best option.

Address potential counter-arguments and acknowledge any cons; this establishes your credibility. Remember, no plan is perfect!
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STEP FOUR:
visualize the future

Describe what the situation would look like if your plan was put into action. Focus on the positives of your plan and make sure you CLEARLY show how ALL the needs are met.

STEP FIVE:
action step

Give your audience SPECIFIC things they can do NOW to be a part of the solution. If everyone agrees with you, but nobody knows what to do next, the problem is not solved.

Keep steps simple and realistic.

Make the audience feel ownership for the solution.