REASONS WE FORGET THINGS, AND HOW TO REMEMBER THEM

In order to create a memorable presentation we must find out how memory works.

Memory depends on how well we encode information.

In other words the better you learn something the better you remeber it

SO WHY DO WE FORGET?

REASON #1

If you were asked to draw a Penney from memory, could you?

What about the lower right icon in the bottom of your phone home screen , what is it?

If you were asked whether green or red is on the top or bottom of a traffic light could you answer with certainty?

WE PAY ATTENION TO ONLY A SMALL PORTION OF THE WORLD AT ANY GIVEN MOMENT.

REASON #2

Do you know if the slogan below belongs to FedEx, ups , or dhl.
______ provides the most reliable overnight delivery services.

Contrary to popular belief , reputation does not always lead to better memory.

When memories compete with other memories we get to much interference.
So we forget.

REASON #3

Sometimes we worry to much about the properties of a slide (font or graphics), instead of the meaning of the slide.

IF SOMEONE TOLD YOU THE CAPITAL OF TENNESSEE IS NASHVILLE YOU MAY FORGOT.

But if someone said you were vacationing in they capital of Tennessee, Nashville, and you had the best time of your life, and won the lottery, you may remember.

IN CONCLUSION

Untitled Slide

• Draw attention to what's important.
• Deviate from sameness for important items
• Enable participants to process content deeply
• Keep it short.