PRESENTATION OUTLINE
Where does social media fit in the
sales funnel?
Is there such a thing as a funnel with social media and PR?
The first stage
in the
PR Funnel is “Know”
Second stage is moving customers in
"Like" mode
Funnel up! Que the cash register for the third stage “Buy”
Your brand is winning when customers become Loyal
"Know" Social Media Checklist
- Media Coverage (PR)
- Blog Posts
- Landing Pages
- Optimized Content
- Helpful White Papers
- Brand Podcast
- Press Kit
- Paid Social
"Like"Social Media Checklist
- Influencers
- Paid Social
- Organic
- Past Media Coverage
- Blogs
- Online Newsroom
"Buy" Social Media Checklist
- Free Consults
- Demos
- Email Marketing
- Paid Social
- Schedule interview
- CTA
"Loyalty" Social Media Checklist
- Social Customer Service
- Frictionless Process
- Personalized Emails - B-Days
- Experience
"Reviews" Social Media Checklist
- Proactive approach
- Dashboard monitoring - Example: Birdeye
- Listening and Responding
"Authority" Social Media Checklist
- Press mentions
- Authority logos on home page
- 3rd party credibility
- Recommendations
- Community
- Advocates
The momentum
of your happy customers drives referrals
and repeat sales
The customers
are the
outcome
Conversions happen from happy customers