PCPL Online Social Media Training, part 5: The Facebook interface

Published on Nov 19, 2015

Official social media training for Pima County Public Library, created July, 2020. Part 4: The Facebook interface.

Speaker: Lisa Waite Bunker (Pima County Public Library).

PRESENTATION OUTLINE

PCPL on Social Media

The Facebook interface

This training covers

  • What we post (content)
  • How we post (voice, persona)
  • Interacting with customers (monitoring & responding)
  • The interface: how to post, monitor, & evaluate success
This is what we will cover in this training.

[go over points]

Interface & Tools

A hands-on look at the

Tools (shown live)

  • Where biz FB is different from personal
  • 2 ways to post: wall & Creator Studio
  • Uploading photos

Tools (shown live)

  • How to save to Facebook
  • How to schedule and save as a draft
  • How to maximize events
  • Monitoring: Inbox vs. "Notifications"

Tools (shown live)

  • Z drive photo gallery
  • Intranet workspace
  • Content calendars
  • INSIGHTS
  • How to determine "engagement rate" for the monthly report

Quiz

Tools for Facebook
First we will be talking about the WHAT. What we post as content on our pages as the library.

Be yourself,
Have fun, &
show your passion for
what we do