When Search Gets in the Way

Innovation is the result of talented people working together to identify and solve problems and satisfy market needs.

At the core of this activity is information.

Despite a surplus of content, researchers are caught in an endless loop of searches in the pursuit of relevant and credible information.

In fact, according to the Outsell “Knowledge Workers: 2013 Trends that Matter” report...

43% of knowledge workers blamed time constraints for getting in the way of acquiring information

When employees spend too much time searching for information instead of analyzing it and making decisions...

The impact is felt across the organization in

• Loss of Productivity
• Slowed Innovation
• and Delays in Getting Products to Market

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