IRRESISTIBLE APIS

INTRO

• Kirsten Hunter
• @synedra on Twitter
• princesspolymath.com
• irresistibleapis.com

I NEED AN API!

LET'S EXPOSE OUR DATA

ORGANICALLY GROWN

CUSTOMER CONFUSION

OH NO!

THERE THEY GO

WHY HAVE AN API?

YOUR API IS A PRODUCT

API FIRST

BUSINESS VALUE

MONETIZATION

USAGE

PARTNER CONNECTIVITY

MEASURE SUCCESS

USER ACTIVITY

WEB VS. API

CONVERSIONS

USE CASES

MOBILE

DEVICE INTEGRATION

GUIDING PRINCIPLES

DON'T SURPRISE YOUR USERS

REST IS NOT ALWAYS BEST

COPY SUCCESSFUL APIS

USE CASES

DEVELOPER EXPERIENCE

DELIBERATE DESIGN

SCHEMA MODELING

DISCUSSION

CODE STUBS

AUTOMATED TESTING

ARCHITECTURE CHOICES

COMMUNICATION

TRUST

MARKETING

TOOLS

SUPPORT

SDKS

QUESTIONS?

BUY MY BOOK!

Untitled Slide