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10 signs

Published on Nov 18, 2015

10 signs your content is starting to smell.

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10 signs

YOUR CONTENT IS STARTING TO SMELL 
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Dimitri Lambermont

@copydimitri
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1. Content raises more questions than answers

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2. Content does not focus on a clear task

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3. Content varies widely in tone

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4. Content is not consistent

Key messages and promises
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5. Content does not match the company

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6. Content is not right for the customer (irrelevant)

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7. Content is too shallow or too deep

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8. Content is vague

Not accurate and unclear
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9. Content is a terrifying block of text

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10. Content is sloppy

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questions?

@copydimitri

Dimitri Lambermont

www.vancopytotcontent.nl