10 Ways To Improve Your Content by Rachel Caldwell

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10 Ways To Improve Your Content

Published on Nov 18, 2015

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PRESENTATION OUTLINE

improve your content

10 ways to

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1. CReate a content strategy

Read content strategy for the web by kristina halvorson and Melissa rach for a great introduction to this

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2. Implement an editorial style guide

See gov.uk for a brilliant example

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3. Implement a voice and tone guide

Mailchimp are experts at this

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4. Perform a content audit

Can't beat a good spreadsheet to sort out your content

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5. Create an editorial calendar

Remember, content can't just be forgotten about after launch

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6. Ensure that every page has a purpose

Or it's no use to anyone

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7. Avoid duplication

It's confusing for all

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8. Make it accessible

Seriously, Why would you not want everyone to be able to access your fab content?!

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10.

9. Perform user research

The information gathered will be invaluable to you

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10. Have solid governance in place

It will make life so much easier

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Rachel Caldwell

http://www.slideshare.net/r_a_c_h_e_

Slide Notes