THE PRINCIPLES THAT MAKE THE WEB 2.0 SO ADAPTIVE AND INNOVATIVE

THE WILLINGNESS TO SHARE INFORMATION AND DO BUSINESS OUT IN THE OPEN

THE ABILITY FOR PEOPLE WITH SHARED PURPOSE TO ORGANIZE AND ENGAGE

AN ENVIRONMENT WHERE PEOPLE SUCCEED BASED ON THE QUALITY OF THEIR IDEAS

TAPPING INTO INDIVIDUALS' DESIRE TO STAND UP, OPT IN, AND EXPRESS THEMSELVES

THE CAPABILITY OF GROUPS OF PEOPLE TO WORK TOGETHER

THE MOST POWERFUL MOTIVATIONS COME FROM WITHIN

The freedom to act on one's own, making decisions without direction

THE OCCURRENCE OF EVENTS BY CHANCE IN A BENEFICIAL WAY

...allows activity and decision-making to happen anywhere.

An environment where ideas can be tested quickly and improved continually.

THE UNPRECEDENTED PACE OF CHANGE AND IMMEDIACY OF INFORMATION

AN ACKNOWLEDGEMENT THAT EACH OF US IS ACTING ON GOOD FAITH