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Slide Notes

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2014 Holiday Marketing Stats

Published on Nov 19, 2015

2014 Holiday Marketing Statistics

PRESENTATION OUTLINE

2014 Holiday Marketing Stats

56% of consumers plan to purchase their gifts online
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29%

of consumers started shopping at Halloween
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90%

of consumers will shop online
Photo by Matt. Create.

19%

of consumers will make holiday purchases based on social referrals

75%

of smartphone shoppers plan to use their phone for holiday purchases
Photo by Chris_J

70%

of brands will dedicate 50% of their budget to search and social
Photo by Puzzler4879

People spend 12-15.8 hours

researching popular product categories for holidays last year
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46% of marketers

have a formal marketing program
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Marketers who create blog content

are 13X more likely to see positive ROI

54% of consumers would disconnect from a brand

if they don't receive relevant, organic content
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KAD Lagniappe

Social media marketing services
Photo by peddhapati