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2014 Newsmaker Award

Published on Nov 22, 2015

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PRESENTATION OUTLINE

2014 Newsmaker Award

Sacramento, California
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Traditional Media

Earned Media

tV, print and radio

Top Earned TV

Carolyn took the stress out of moving on KCRA 
Title: Taking the stress out of moving
Type: Live TV interview
Air Date: Jun 07, 2014
Interviewer: David Bienick of KCRA 3 in Sacramento
Segment Length: 3:26
Summary: The segment starts out with Carolyn Durkee saying June is a huge month for moving and it can be stressful on children. The children demonstrate the two minute race, while Carolyn explains the games to play with children.
The segment can be found here: http://www.kcra.com/news/Taking-the-stress-out-of-moving/26380968

top earned print

Movers for moms Drive
Title: Movers for Moms drive
Name of Publication: Elk Grove Citizen
Reporter/Editor: Mary Lewis
Type: Newspaper
Publish Date: April 16, 2014
Circulation/Readership: With a circulation of more than 40,000 residents and businesses, the Elk Grove Citizen is the primary source for local news in the city of Elk Grove and surrounding areas.
Summary: This article was published after we submitted a press release to the Elk Grove Citizen about our Movers for Moms® donation drive.

top earned radio

103.9 the fish helps movers for moms
Topic: Movers For Moms donation drives at Walgreens
Type: Radio Live Remote
Air Date: April 12, 19, 26, and May 3rd
Interviewer: Matthew Bisiaux of 103.9 the FISH
Segment Length: 24 segments each 90 seconds long
Summary: This year we were able to secure 103.9 The FISH as a radio partner for Movers for Moms®. As their contribution to the drive they had our representative, Carolyn Durkee, come to the station for a five minute live interview on April 11th to explain the drive and what their 150,000 listeners could do to help.
Then the station came out and did a live remote at each of our four Saturday donation drive events. During each of these events they did six, minute-and-a-half segments to try to draw listeners out to donate.
The photo to the right is an action shot of Matt from the radio station doing a live remote in which he asks some kids about why they came out and made a donation to Movers for Moms®.

Traditional media bonus

radio PSA x2
Topic: Movers For Moms charity
Type: Radio PSAs
Station: 103.9 The FISH
Air Date: Various between March and May 2014
Number of PSAs: 500
Summary: Between March and May the FISH ran over 500 PSAs talking about Movers for Moms®. You can listen to two sample PSAs on the right.

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