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2016 Social Media Best Practices #UFSMM #SocialPRSecrets

Published on Feb 09, 2016

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PRESENTATION OUTLINE

1.

Experiencias Xcaret

#UFSMM #SocialPRSecrets
2.

Social Media Best Practices

10 Ways to Make it Happen in 2016
3.

Agenda

  • What's Hot
  • Social Network Trends
  • 10 #SocialPRSecrets
  • #LisaFaves
Photo by srgpicker
4.

What's Hot

Photo by C. Vizzone
5.

Mobile

Photo by garryknight
6.

Untitled Slide

7.

Mobile isn't killing desktop.
It's killing our free time.
~@randfish~

Photo by Ed Yourdon
8.

Untitled Slide

9.

Video

Photo by launceston_lad
10.

Moments

11.

Experiences

12.

Experiences help define your social identities

Photo by Scooter Lowrimore
13.

Untitled Slide

14.

Social PR Channels

Photo by kdonovangaddy
15.

Facebook

Photo by escapedtowisconsin
16.

Facebook

  • Largest 1.5+ B Users
  • Targeting
  • Search
  • Customer Service
  • Paid vs. Organic
Photo by niallkennedy
17.

Instagram

Photo by JAMoutinho
18.

Instagram

  • Owned by Facebook
  • Ads via FB Ad Manager
  • Tip: Hashtags and Tagging
  • Organic still works
Photo by See-ming Lee 李思明 SML
19.

Twitter

Photo by Tom Raftery
20.

Twitter

  • Real-time "news" network
  • Customer Service DM
  • Twitter Polls
  • Media Relations
  • Dead or Alive?
Photo by Rosaura Ochoa
21.

LinkedIn

Photo by clasesdeperiodismo
22.

LinkedIn

  • Professional network
  • Why is it important?
  • Company Culture
  • Media Relations
  • Recruiting
Photo by A Name Like Shields Can Make You Defensive
23.

Google+

Photo by Carlos Luna
24.

Google+

  • Not really a social network
  • Collections
  • Communities
  • Search influence
Photo by Stuck in Customs
25.

Snapchat

Photo by Travis Estell
26.

Snapchat

  • Brands are waking up
  • More monthly active users than any other social media platform
  • Discover
Photo by yukop
27.

Snapchat Trends

  • Brand Takeovers
  • POVs
  • Behind the Scenes
  • Story TellingTips
  • Add me LisaBuyer
  • Social PR Secrets
28.

Live Stream Apps

Photo by Robert S. Donovan
29.

Untitled Slide

30.

Pinterest

Photo by ShardsOfBlue
31.

Pinterest

  • Buzzfeed's #2 Traffic Source
  • Optimization
  • Time stamp never dies
  • Tip: Create boards for blogs
Photo by mkhmarketing
32.

10 #SocialPRSecrets

2016
33.

First

Whenever possible
Photo by Leo Reynolds
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Be a First Responder

  • Customer Service
  • Media Relations
  • Comments
  • Sharing
  • Breaking News
Photo by Leo Reynolds
35.

2. Present

The only place to be
Photo by -Reji
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Present

  • Monitor
  • Dedicate Staff
  • Take Shifts
  • Factor in Time Zones
Photo by -Reji
37.

3. #Fail

It's Ok and Good
Photo by Curtis Gregory Perry
38.

#Fail

  • Own up to your mistakes
  • Make it right
  • Move on
Photo by Curtis Gregory Perry
39.

4. Social Search

It's Happening
Photo by Kaysse
40.

Social Search

  • Verify Facebook Page
  • Optimize
  • Keywords
  • Hashtags
  • Brand Names
  • Facebook Notes
Photo by Kaysse
41.

5. Conversations

Hangout with the right crowds
Photo by Marc Wathieu
42.

Conversations

  • Twitter Chats
  • Blabs
  • Facebook Groups
  • Hashtags
Photo by Marc Wathieu
43.

6. Influencer Marketing

Go for it
Photo by °<~ Gabrielle Sinatra ~>°
44.

6. Influencer Marketing

  • Takeovers
  • Unboxings
  • Celebrity
  • Testimonials
Photo by °<~ Gabrielle Sinatra ~>°
45.

7. Multitasking

Forget it
Photo by Artur Chalyj
46.

Multitasking

  • Not Efficient
  • Negative Effects
  • Lose Productivity
  • Stay Focused
Photo by Artur Chalyj
47.

8. Parkinson's Law

Live it and Own it
Photo by miuenski
48.

"Work expands so as to fill the time available for its completion."

Photo by miuenski
49.

9. Focus

One - Two Priorities
Photo by @Doug88888
50.

9. Focus

  • Time Blocks
  • What's Your ONE Thing?
  • Get that done first
Photo by @Doug88888
51.

10. Visual

Law of Attraction
Photo by theusfalcao
52.

10. Visual

  • Stand Out
  • Start a Visual Conversation
  • Infographics
  • SlideShares
  • Emojis
  • Emotion
Photo by theusfalcao
53.

11. Bonus

Analyze 
Photo by erdalde
54.

11. Bonus

  • 20/80 rules
  • Focus on what's working
  • Balance
  • Take breaks
  • Track conversions
  • Duplicate success
Photo by erdalde
55.

My Faves

Photo by rosiemrogers
56.

Canva

Photo by Dushan and Miae
57.

BufferApp

58.

Takeaways

  • Prioritize social media with audience
  • Focus on mobile and video in 2016
  • Social is new customer service
  • Be in the social moment with media
  • Take risks, learn from #fails
Photo by Mykl Roventine
59.

Takeaways

  • Optimize for social search
  • Explore influencer marketing opps
  • Prioritize
  • Invest in strong visuals
  • Use tools that work for you
  • Measure what matters
Photo by Mykl Roventine
60.

Q+A

61.

@lisabuyer

Photo by clasesdeperiodismo

Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com