PRESENTATION OUTLINE
25
Inspiring Marketing
Quotes
"Be a cause, not just a business.
Have a higher mission."
Philip Kotler
"The minute you stop marketing is the minute your business stops growing."
Jessica Swanson
"What helps people, helps business."
Leo Burnett
If you want something new, you have to stop doing something old.
Peter Drucker
Logic will get you from A to Z; imagination will get you everywhere.
Albert Einstein
Details matter, it’s worth waiting to get it right.
Steve Jobs
Never stop testing, and your advertising will never stop improving. Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
David Ogilvy
This is marketing done right. Marketing where the marketer changes the product, not the ads.
Seth Godin
Marketing is every single interaction that you have with your clients, prospects, and customers.
Jessica Swanson
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
Stop advertising and start innovating.
Seth Godin
Business leaders must find ways to infuse mundane business activities with deeper, soul-stirring ideals, such as honor, truth, love, justice, and beauty.
Gary Hamel
Try not to become a man of success. Rather become a man of value.
Albert Einstein
Writing is the starting point from which all goodness (and crappiness) flows.
Guy Kawasaki
Powerful advertising is anticipated, personal, and relevant.
Seth Godin
Patience is a key element of success.
Bill Gates
You have to simplify the message, and then simplify it some more if you want to make a long-lasting impression.
Al Ries
It is no longer enough to satisfy your customers. You must delight them.
Philip Kotler
Whenever you see a successful business, someone once made a courageous decision.
Peter Drucker
Stop shouting and start listening.
Jessica Swanson
Consumers decide to buy or not to buy based on the content of your advertising, not its form.
David Ogilvy
To win big, you sometimes have to take big risks.
Bill Gates
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
Edward De Bono
The underlying principles of strategy are enduring, regardless of technology or the pace of change.
Michael Porter
Persuasion occurs when trust and confidence meet belief, risk tolerance, and safety.
Jeffrey Gitomer
