Getting the most out of LinkedIn ×Proofread

Five simple steps

• Perfect your profile
• Use your company page
• Build your network
• Evidence your expertise
• Be present in your network

1. Perfect your Profile

Perfect your Profile

• Photograph
• Headline - what's your value?
• Summary - it's not all about you
• Claim your public URL & use it
• It's an article, not a CV

2. Use your Company Page

Use your company page

• Create specific graphics
• Promote products & services
• Create page variations
• Engage with updates
• Gain insight with analytics

3. Build your network

Build your Network

• Let people know you're here
• Link in with new acquaintances
• Linkedin is local, and global
• Join groups of like-minded folk
• Get used to sharing.

4. Evidence your Expertise

3. Evidence your Expertise

• Link to your online content
• "Listen" for questions to answer
• Ask for recommendations routinely
• Network with thought-leaders
• Curate & credit useful content

5. Be present in your network

Be present in your network

• Schedule Company page updates
• "Pop in" to your network every day
• Listen & respond helpfully
• Go mobile - beat micro-boredom
• Reply to invitations, don't just accept

Any questions?