PRESENTATION OUTLINE
3 Common Misconceptions About Owning an Ice Cream Franchise
Who says that all ice cream stores are the same? If you’re looking into owning an ice cream franchise, you’ve probably encountered at least a couple of misconceptions or generalizations. Make sure you know all the facts when you’re evaluating whether an ice cream franchise is the right choice for you.
Topics of Discussion
- People Only Want Ice Cream When It’s Warm
- Ice Cream Stores Only Serve Dairy Products
- You Can Find the Same Stuff at a Grocery Store
1. This is a timeless myth about an ice cream franchise and the ice cream industry in general. While it’s true that business tends to be slower in the colder months that in the summer months, many businesses will not see a plunge in business. This is especially true for an ice cream franchise that’s located in warmer regions, where the climate doesn’t experience drastic cold weather during the winter. At the end of the day, you’d be right in assuming that an ice cream store in Florida may have more robust winter sales than an ice cream store in Maine.
2. It’s no secret that an ice cream franchise serves dairy. Naturally, this can be an issue for individuals who are lactose intolerant. But not all products are created equal. Many ice cream franchises like Marble Slab Creamery offer options like sorbets and non-dairy smoothies. While we can all agree that an ice cream franchise may not be the favorite of those who have dairy sensitivities, it doesn’t need to stop them from enjoying the fruits of our labor. Marble slab offers a range of delicious sorbet and smoothie concoctions like mango, strawberry, watermelon, and lemon, just to name a few.
3. Some ice cream shops serve cookie-cutter products that are certainly very similar to the types of things you can buy in your grocer’s freezer. But an ice cream franchise like Marble Slab Creamery offers a fresh, customized spin on your favorite flavors. Pick your flavor, and afterward, you can select a bounty of different mix ins like various types of popular candy, sprinkles, nuts, fruits, and sauces. All these delicious treats are hand-mixed on our trademark marble slab. We also offer delicious ice cream cakes for get-togethers, special events, or just to have a treat ready in the freezer.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
