PRESENTATION OUTLINE
3 Do’s and Don’ts to Owning a Successful Dessert Franchise
Looking to own a dessert franchise? You’ve probably been doing hours of research on how best to go about it for the best chances of survival.
There are hundreds of do’s and don’ts that we can give you to keep up with your industry, stay ahead of the game, and reach all of your personal goals. But since neither of us have that kind of time on our hands at the moments, we’ll give you a brief overview of a few do’s and don’ts that first come to mind for us.
Topics of Discussion
- Do Something You Love
- Do Keep Up with the Industry
- Don’t Compromise Your Goals
1. You’ve heard the Confucius quote, “Choose a job you love, and you will never have to work a day in your life.” It’s true! The bottom line in this crazy thing called life is that you should enjoy what you do. With a dessert franchise like Marble Slab, you have the opportunity to put a smile on all of your customers’ faces. You have the opportunity to create an atmosphere that your employees will enjoy coming into every day when their shift starts. And on top of all this…you can be surrounded by ice cream every day! What’s not to love?
2. Staying competitive in any industry means that you’re in the battlefield every day. After your dessert franchise is up and running, the fun part begins. Are your competitors having any sales, special events, or promotions? What are their main selling points, the main reasons that customers come to them? On the grander scheme: how is the ice cream industry performing currently in your region? In the country? What are popular dessert franchise owners doing differently? By staying in the game, you can keep your competitive edge and help your business flourish.
3. Sometimes, we can be afraid of doing well. That’s because getting ahead in the game involves a certain amount of risk. When we delve into the unknown, we may find ourselves a bit weary or uneasy. But it’s important to embrace the unknown in any new business venture, especially a dessert franchise. In some case in your franchising path, you may be faced with decisions that, when taking the safe option, can compromise your goals and your chances for reaching the personal level of success you’ve been striving for.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
