Untitled Slide

3 Keys to Effective Change

• Appeal to the practical side - Direct the Rider
• Appeal to the emotional side - Motivate the Elephant
• Remove friction to allow for success - Clear the Path

Direct the Rider

• FIND THE BRIGHT SPOTS - replicate success
• SCRIPT THE CRITICAL MOVES - control specific behavior
• POINT TO THE DESTINATION - communicate the end goal

Motivate the Elephant

• FIND THE FEELING – Create an emotional connection
• SHRINK THE CHANGE – Focus on small incremental changes.
• GROW YOUR PEOPLE – Cultivate a sense of identity and instill the growth mindset.

Clear the Path

• TWEAK THE ENVIRONMENT - Change the situation to create the desired behavior
• BUILD HABITS - Develop methods to automate behavior
• RALLY THE HERD - Reinforce the right behaviors to inspire others