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232 of gtown
79 of stryker
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311 Years of Brand Recognition

Published on Jan 24, 2021

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PRESENTATION OUTLINE

1.

311 Years of Brand Recognition

 Georgetown Hospital+ Stryker
232 of gtown
79 of stryker
Photo by firaswehbe
2.

The Pareto Principle

What is the parreto principle?

Holds here Gtown is essentially its own IDN

Its units billed is nearly equivalant to that of 11 othr hopsitals combined at 25.1k
Photo by Austin Distel
3.

AVAILABLE ORTHO GROWTH

  • >1.4 MILLION IN THORACOLUMBAR FIXATION
  • >1 MILLION IN INTERBODIES
  • > 2 MILLION IN BIOLOGICS
  • WHERE ELSE DO YOU SEE THESE NUMBERS?
4.

A Tale of Two Strategies

5.

Own Your Backyard

  • Think about spine in San Diego
  • Think of spine in Minneapolis
  • Think of spine in DMV, what company comes to mind?
6.

How would you sell against us?

ATEC-NUVA-GMED-SPNE-JNJ-MDT
Photo by marcus-e

William Sheehan