Alternative Recommendation #2: Contest
- Pros: Generate more traffic to the site and increase social media followers
- Cons: time consuming, need a lot of effort and may be costly
- #3dpolaroidcontest
Hold a contest for the best creation using the Polaroid 3D pen once it's launched. And winners get new products such as new refills or send them $300 worth of new products. The contestants can create anything or freestyle using only the new Polaroid 3D pen. The contest will be held on Instagram and Facebook. The criterias of the following includes: the picture or video of the creation must be visibly clear, small description of their creativity or what inspired them to create the 3D figure with the hashtag of #3dpolaroidcontest, the contestants must follow and like the official accounts on Instagram and Facebooks. The cost would be about ~$10,000 advertising on social media platforms based on industry.
The pros would be holding a contest may help generate more traffic to the site , increase page performance and growth, increase social media followers, engaging with the audience or contestants and lastly it may have the potential to go viral. However, the cons would be you need alot of time, effort and money to host the contest, may not have alot of submission and the sales might be only temporary.