PRESENTATION OUTLINE
5 Reasons a Mall Franchise Does So Well
For a pretzel franchisee, a kiosk at the mall is a great location. Pretzels are a perfect grab-and-go snack for busy shoppers that don’t want to stop and eat a full meal. Here are some of the main reasons why pretzel franchises do so well in a mall setting.
Topics of Discussion
- Increased Foot Traffic
- The Right Audience
- Shopper's High
- Highly Visible Products
- Community Loyalty
1. For most QSRs (quick serve restaurants,) foot traffic forms a major basis for bringing in business. What better place to find copious amounts of foot traffic than at a shopping mall? Hundreds of shoppers each day pass through the mall, bringing them right past the franchise location. Franchise owners can also benefit from traffic increases whenever the other stores in the mall hold deals, blowouts, or events.
2. Not only is there major traffic passing by a pretzel franchise location in the mall, the traffic that is passing by is the right traffic. Teenagers and kids with their parents are the main mall-goers, in other words people who are hungry and do not want to wait a long time to eat. Pretzels are the perfect fulfillment of that need, as they are filling, satisfying, and will not cause a sugar high.
3. Franchising in a shopping mall can have its advantages, especially when people are experiencing a “shopping high.” Studies show that being at a mall and shopping around increases dopamine levels, which leads customers to treat themselves and feel good about it. Pretzel franchises in a mall can enjoy the fringe benefit that comes from “retail therapy.” Mall customers may also be more likely to purchase pretzels than other food items because they are inexpensive and will not cause feelings of “buyer’s guilt” afterwards.
Pretzels are filling, tasty, and can be eaten while walking without a big mess. Pretzels can even be served to children on the go without a fuss!
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
