You've focused on the blog content but you may not have considered what powerful impact the blog title has on performance.

A great title often makes a huge difference in the number of views experienced.

While not the only important element in your blog, your title is your first chance to make an impression.

Think about your social media postings. Many only contain the blog title, so it had better be attention grabbing right off the bat!

Create the juiciest titles possible!

Make sure your blog titles aren't passive. Often, your readers are looking to learn something from reading a blog post.

Your title should convey that readers will benefit from action-oriented takeaways. Use verbs - action words - to position your blig as a must-read.

Make your blog title concise and get straight to the point.

Punchy, quirky titles are more intriguing (and more likely to be shared.

Limit your titles to no more than 70 characters. Any more is just too drawn out. You'll lose their interest.

Clearly communicate your blog topic right in the title. Avoid being vague.

As yourself, if you read the blog title, would you get a clear indication of what the blog us about. Be objective! If not, go back to the drawing board.

Show your readers you are an authority on the topic you're writing about by using strong, definitive words.

Avoid wishy-washy language and don't be passive.

Your blog title should make people want to read more. It needs to be intriguing.

Be a bit mysterious but don't sacrifice your blog title's clarity. Impossible you say?

Not so. Here's an example - "Confessions of a Content Marketer". Your audience will know your blog is about content marketing but won't know what your use of the intriguing word "confessions" is all about.

Use these 6 characteristics to create compelling, intriguing blog titles that generate more views and, ultimately, more leads.

To recap, your blog titles should be . . .

Actionable
Keyword Conscious
Brief
Clear
Definitive
Intriguing

Your marketing needs to as unique as you are.

WhiteSpace employs a highly analytical process to create memorable brand messaging.

THOUGHT + STYLE + MESSAGE

Visit our website for more articles on blogging and other topics and to download from our library of free ebooks.

www.whitespace.on.ca

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