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6 Steps to Quickly Monetize Your Book

Published on Jan 24, 2018

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PRESENTATION OUTLINE

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6 Steps to Quickly Monetize Your Book

(Into a Hot-Selling Online Course While Reclaiming Your Life)
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A special presentation by Course & Launch Expert, Donna Ashton

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Want to create impact with your work, leverage your time and generate additional income using what you’ve already written?

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This is for You if...

  • You are an entrepreneur who has written a non-fiction transformational book.
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You are already working with clients, are tied to your phone trading hours for dollars and have a busy practice.

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You want a lucrative business that gives you time freedom to enjoy family, travel and hobbies.

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You want to capitalize on your brilliance, experience, knowledge and help more clients (without working more hours)

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Here's what I'm teaching today...

  • The tried and true 6 Step System to go from Book to Course in only 6 weeks!
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Here's what I'm teaching today...

  • How to leverage what you've already written to quickly start earning money (even if you're super busy and not tech savvy)
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Here's what I'm teaching today...

  • How I rebuilt my struggling business into a passive-income machine enrolling 6000+ people into my programs (and only working about 15 hrs per week)
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Here's what I'm teaching today...

  • How easy it is to create a freedom-based business that allows time for family, fun and time away from your office to do whatever you want.
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There is nothing for sale today.

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Stay & you'll get
my gift.

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Here's what I see for transformational authors

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  • They want to earn additional income from their book because royalties don't pay the bills.
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  • They want to make a bigger impact in the world but don't want to sacrifice all their time & energy.
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  • They want to leverage what they've already written to increase their business income.
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Your business needs a foundation...

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With a foundation in place you can...

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Once you have an Online Course...

  • You'll add passive, recurring income to your bottom line
  • You'll have a lucrative upsell to your book
  • You'll work deeper with your clients and help them transform
  • You'll be able to create a freedom lifestyle by leveraging your brilliant work
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A bit about my experience coaching entrepreneurs

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From Homeschool Coach to Course Expert

  • I have been coaching & creating courses for 8 years
  • I have enrolled 6000+ people into my online courses from all over the world
  • Over half a million dollars in recurring revenue from my programs/courses
  • I built my business foundation with courses working approx 15 hrs per week
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From Homeschool Coach to Course Expert

  • I specialize in working with transformational authors
  • I turned my homeschool handbook into a course and earned tens of thousands of dollars (and continue to sell it)
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Business Development

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  • Launched in 2015
  • Shared my proven system with other authors and entrepreneurs
  • Helped close to 100 women create an online course to leverage their work
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Travel

England, New England, Florida
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Orlando
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I was slithering along at a snails pace

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my husband lost his job in the recession

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I had to do something

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Everything I had already created
was a goldmine of information.

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I created an online course

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It changed my life
and business

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My first launch earned $7455

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3 months later, I relaunched and earned $8500.

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Create consistent, recurring revenue

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Generate money when needed

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Repurposed my book into a successful course

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The Online Course Industry is over $107 Billion - Forbes, 2015

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You're leaving money on the table.

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Risks to not offering a course

  • Nothing to upsell your book readers into (and you have to sell a lot of books to make any money)
  • No way to lead people deeper through your process and offer feedback and more help
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Risks to not offering a course

  • Working only 1-to-1 with clients ties up your time and leads to constantly hustling
  • You end up exhausted from working so hard for not enough revenue (and not having the freedom to really live)
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I created freedom & consistent income

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You can do the same.

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6 step system

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4 huge benefits to create an online course from your book

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  • You've already done the work
  • Creating an additional income stream
  • Making a bigger impact with your clients
  • Leveraging your time
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Step1. Profitable Course Topic

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Topic = Foundation of Course

  • If you get this wrong it could be a big waste of time/money
  • No one will want to buy it
  • You may miss the mark slightly (but that is the difference in a sell-out and a luke warm course)
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I created a course that only sold 2 copies

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*Biggest Tip*

Ask your clients what they need help with
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Know Your Course Outcome

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Step 2. Perfect Format

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Format = The Logistics

  • How long?
  • Video? Audio?
  • How many modules?
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Teach what you know in the shortest amount of time...

to get them to the outcome of the course
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Format = The Logistics

  • Best format for you and students
  • Choose a Hot-Selling title that says what it does
  • Price Your Course for value and great results
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Step 3. Outline Creation

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Outline = Your working course

  • Take it out of your head and onto paper
  • It becomes the structure for your course
  • Understand your teaching process
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Take them on a journey

step by step (not random information)
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Some of my earliest courses

were less tangible in outcome/steps
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Outline = Your working course

  • Create easily digestible content
  • Chunk the information into a detailed outline - see where topics naturally form into modules
  • Design support materials
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Step 4. Online Portal & Delivery

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Portal = How Students Access Info

  • Where they pay
  • Login and receive lessons
  • Needs to be simple and easy to access
  • Entire process smooth
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You must have a portal that protects your content

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Pick Portal Based on Function of Course

  • Selling course on your website?
  • Offering to those who purchase book as an upsell?
  • Selling at the back-of-room at speaking engagements?
  • Including with a high-end coaching package?
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*DIY
*Plug-Ins
*Pay-per-month platforms

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Step 5. Fill Your Course

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Earn While You Learn

  • Fill & make money while creating your course
  • Run your course live the first time
  • Saves tweaking a totally finished product
  • Gives immediate feedback to improve course or add something
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Everytime I run a course, I make changes

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Ensures People will pay

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Get Your Brilliance Out There

  • Use your outline as your course guide
  • Choose the number of beta students
  • Price break for these testers
  • Pick a date and start enrolling
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Step 6. Support Your Students

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Support = Getting Results for Your Students

  • Keep them engaged
  • Cheer them to the finish line
  • Create a community for feedback and connection
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Invaluable info & testimonials

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Lead students to the next step with you

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What Can a Course Add to Your Business Bottom Line?

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"I had $6k launch and added 300+ to my email list."

Relaunched this fall after I had my baby with almost no effort!-Bryna Hayes
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I loved working with Donna to turn my book

into a transformational and easily digestible online course!
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Recap of 6 Steps

  • Profitable Course Topic
  • Perfect Format
  • Outline Creation
  • Portal & Delivery
  • Fill Course
  • Support Students
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What's stopping you?

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To busy?

My program gets you earning money from your book in 6 weeks
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Too expensive?

My method is cost-effective and will make money while you create
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Can't Focus?

My 6 step process eliminates that
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Everything I teach is based on what I know and what works.

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Why are you here today?

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to create 
consistent & 
passive income

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you want to impact more people

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you want a freedom based lifestyle

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What Could a Course Do for You?

Imagine...
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Here's your gift

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Would you...

  • Like to work with me privately to help you implement all these steps...
  • And start making money on your content in just a few weeks...
  • And help many more clients while working less...
  • Take Action NOW!
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I've set aside some time to speak with you this week about how you can implement these ideas into your business right away.

The cost? free.

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On this call we will spend 50 minutes...

  • Evaluating where you are right now in your business
  • Identifying your challenges and how to overcome them
  • Your book/content and your course
  • Revenue goals and life goals
  • Making impact in the world
  • and more!
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Let's Make This Happen.

http://donna-ashton.com/apply
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http://donna-ashton.com/apply

APPLY NOW> spaces limited
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What's it worth?

  • What if I could show you how to add thousands of dollars of revenue to your business without it taking tons of work and time?
  • Would it be worth a chat with me?
  • Book now! www.donna-ashton.com/apply
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Limited space

book now for this free opportunity to dig into your business
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Take Action to Make it happen

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The Session is for you if...

  • You're ready to repurpose what you've already created
  • You want an additional income stream in your biz
  • You need to help more people in a deeper way
  • You're ready to start TODAY
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Let me show you the simple path to create your course

Or veer off alone and do the same thing you've been doing...
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www.donna-ashton.com/apply

Book Now!
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www.donna-ashton.com/apply

Donna Ashton

Haiku Deck Pro User