7 leaRnings via PERISCOPE

1. preplan and test, test, adjust

• First discussed #ShareAKiss Periscope activation mechanism 1 month ago
• Tested 4 times and changed mechanism accordingly
• Final setup at #BizSMSCamp changed the plan again
• Laptop / desktop layout and on-phone / tablet content display is different, affecting screen capture and future use of content

2. One backup Internet connection= not enough

• Neither is a second hotspot
• Or a third one
• Or even a fourth sometimes
• Periscope will not even start the stream if the data connection is not good enough
• Make sure you test out as much as possible and secure the working connection with a password (thanks @rostefan!)

3. make sure you brief everyone right

• The app / platform is very very new
• People are not aware of how it works
• If there is a mechanism to the activation, take time to explain what people should do as clearly as possible

4. things never go according to plan

• 30 seconds before the first live stream... the connection was not working
• We forgot to open up a screen capture app
• We planned to show the live stream on a screen at the same time BUT found that there is a 5 to 10 second delay

5. improv / adjust in real-time

• Umm.... did I mention 30 second before the start we could not begin the live stream? We "casually" bought time until we could start.
• People are roaming around? Join them!
• Don't be afraid to be a bit... less serious?
• Play around and try to give what's happening a unique spin (if you're good enough- if not, practice this!)

6. technology fails

• Troubles Connecting to Periscope Server: Check
• Stream scrambled and NOT uploaded for further use and 24 hour replay? Yup
• Periscope crashing at the end of the stream, with the recorded video lost? You betcha.

7. did i mention having more than 1 backup?

International kissing... Week :) Continues!

SO WHAT NOW?

• Follow @CocaColaRomania on Twitter + Periscope
• Start a live stream in Periscope yourself (we'll be notified if you follow us and follow back!)
• We'll join your live stream and send you a #ShareAKiss Challenge
• You could be featured in our video!

thank you!