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7 Product Design Rules that Work for People, Too Deep Nishar
Published on Nov 06, 2015
Advice on building a strong team, from LinkedIn's SVP for Products & User Experience Deep Nishar.
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7 Product Design Rules that Work
for People, Too
SVP Products & User Experience, LinkedIn
Know YOur audience
Really get to know your employees and team members.
What do they care about? What motivates them? What frustrates them?
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develop a cadence for internal communication
Town hall meetings
Meals with star performers
On-boarding sessions for new hires
share values and principles
that matter to you and the company.
ask big, open-ended questions
and listen carefully.
it's more important to decide what to omit
than what to add.
draw a clear mission for teams,
then step back to enable people to make day-to-day decisions.
Constraints on time, resources and attention spans can actually make us more creative and responsive to user needs.
When it comes to leading people, you can unleash creativity by providing a few well-chosen constraints.
data is your guide
Data is becoming increasingly relevant
for people managers.
inputs for informed decisions
Social tools for collaboration and relationship-building
Periodic employee surveys
Employee-only networking groups
Track employee sentiment in measured, data-rich way
innovation is not instant
takes time, tenacity, regular engagement with people you’re leading
Build an ongoing relationship of trust and authenticity, based on open and transparent communication and collaboration.
This process of relationship-building takes more time, but those moments of the day are well-spent.
be fast, flexible, & ready to adapt
It's best to be very open-minded when launching a product, so you can build in customer feedback and adapt as necessary.
As leaders, we need to take the pulse of our teams regularly,
AND CHANGE OUR BEHAVIOR WHEN NECESSARY.
build for scale
To build a company that lasts, focus on establishing culture and values that are strong and flexible enough to endure changes.
Hire people who are at least as focused on building amazing products as part of a team as they are on their own personal star trajectory.
Investing in strong leadership skills can help create and sustain a culture of innovation...
by empowering teams to make better decisions,
take intelligent risks,
and execute on a winning business strategy.
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