7 Product Design Rules that Work for People, Too Deep Nishar

Published on Nov 06, 2015

Advice on building a strong team, from LinkedIn's SVP for Products & User Experience Deep Nishar.


7 Product Design Rules that Work
for People, Too

Photo by @Doug88888

deep Nishar

SVP Products & User Experience, LinkedIn
Photo by nan palmero

Know YOur audience

Rule 1

Really get to know your employees and team members.
What do they care about? What motivates them? What frustrates them?

develop a cadence for internal communication

  • Skip-level meetings
  • Town hall meetings
  • Meals with star performers
  • Team off-sites
  • On-boarding sessions for new hires
Photo by tanakawho

share values and principles

that matter to you and the company.

ask big, open-ended questions

and listen carefully.
Photo by stevendepolo


Rule 2

it's more important to decide what to omit

than what to add.
Photo by crowderb

draw a clear mission for teams,

then step back to enable people to make day-to-day decisions.
Photo by eVo photo

embrace constraints

Rule 3

Constraints on time, resources and attention spans can actually make us more creative and responsive to user needs.

Photo by smaedli

When it comes to leading people, you can unleash creativity by providing a few well-chosen constraints.

Photo by Haags Uitburo

data is your guide

Rule 4

Data is becoming increasingly relevant

for people managers.
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inputs for informed decisions

  • Social tools for collaboration and relationship-building
  • Periodic employee surveys
  • Employee-only networking groups
  • Track employee sentiment in measured, data-rich way
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innovation is not instant

Rule 5

effective leadership

takes time, tenacity, regular engagement with people you’re leading

Build an ongoing relationship of trust and authenticity, based on open and transparent communication and collaboration.

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This process of relationship-building takes more time, but those moments of the day are well-spent.

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be fast, flexible, & ready to adapt

Rule 6

It's best to be very open-minded when launching a product, so you can build in customer feedback and adapt as necessary.

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As leaders, we need to take the pulse of our teams regularly,


build for scale

Rule 7

To build a company that lasts, focus on establishing culture and values that are strong and flexible enough to endure changes.

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Hire people who are at least as focused on building amazing products as part of a team as they are on their own personal star trajectory.

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Investing in strong leadership skills can help create and sustain a culture of innovation...

Photo by @Doug88888

by empowering teams to make better decisions,

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take intelligent risks,

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and execute on a winning business strategy.

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