7 Secrets to Success After Infusionsoft University

Published on Jun 07, 2016

7 Secrets to Success After Infusionsoft University was a quick-fire presentation for European Infusionsoft users completing Infusionsoft's "University" event in London in June 2016. Drawing on my experiences as an Infusionsoft partner helping over 200 Infusionsoft businesses across the UK and Europe, I shared 7 secrets to success in finding focus and prioritisation of the activities that will most predictably grow their businesses with Infusionsoft at the hub.

PRESENTATION OUTLINE

7 Secrets to Success

After Infusionsoft University
Photo by Steve Rhodes

Infusionsoft

Certified Partner
Photo by Gangplank HQ

Yorkshireman

Photo by found_drama

Doting Dad

Geek

with (some) social skills

Best of Big Box

Photo by trekkyandy

Customer Service

Photo by Bill McIntyre

Stopping Customer Apathy

Photo by jakewaage

Hit The Right Chord

Photo by psd

Overcome Sleep Problems

Photo by rachel sian

Get Motivated

Push The Right Buttons

Photo by Kenners

Deliver The Numbers

Photo by Alan Cleaver

Hit Their Goals

Photo by chipgriffin

7 Secrets

Photo by Steve Rhodes

Secret #1

Photo by Ninja M.

Traffic Jam

Photo by Documentally

Find your 3-5 segments

Advertise Everywhere

Photo by garryknight

Twitter Lead Cards

Photo by west.m

Cheap as chips

Local Newspapers

News Ad > LeadPage > Opt-In

Google Ads

Photo by manuel | MC

Ultimate Guide to Google AdWords

Facebook Ads

Photo by afagen

Back of a Bus!

Zoe. On the back of a bus.

Text Shortcodes. Crazy High Opt-ins.

Inbound Calls

Call Tracking

Photo by ahisgett

Dynamic Call Tracking

Secret #2

Photo by Peter E. Lee

Bored Leads

Email ≠ Newsletters

Photo by coofdy

Death to the E-Newsletter

Photo by GoodNCrazy

Offer Apathy

Photo by Ed Yourdon

Jab, Jab, Jab

Gary Vaynerchuk - "Jab, Jab, Jab, Right Hook"
Photo by jdlasica

Sell Once, Sell Again

Segment Follow-Up by Purchase

Photo by Olivander

Cross-Sell & Up-Sell

Photo by 12th St David

Automate Cashflow

Repeat Buyers to Raving Fans

Secret #4

Photo by Liz Brooks

Automate Daily

Photo by jurvetson

Simplicity Wins

Remind Me

Heavy Lifting

Secret #5

Embrace Multi-Media

Segmented, Multi-Media Follow-Up

60-Day, 18-Email Sequence per Segment

The 2-Year Follow-Up

Love the Phone

Send Letters Online

Photo by Leo Reynolds

Letters

Postcards

Photo by eperales

Worksheets

Greetings Cards

Photo by chavelli

Gift With Prime

Fulfilment House

Photo by USDAgov

Secret #6

Photo by Ninja M.

Facestalking

Google Display Network

Photo by dno1967b

YouTube Ads

Photo by thms.nl

Facebook Remarketing

Photo by Thomas Hawk

Website Custom Audiences

Photo by miss karen

CRM Custom Audiences

Photo by striatic

Sync2CRM

One-click Infusionsoft Integration

Tag-Based Facebook Audiences

Facebook Audiences

Custom or Lookalike Audiences

Create Ads

Secret #7

Photo by egorsechin

Keep Momentum

Continue Learning

Photo by Perfectance

Make It Happen

Photo by Arya Ziai

Take Decisive Action