BOLT OF ENERGY

PURCHASING

• Customers will want to purchase this drink because of the many different flavors that is comes in.
• This drink provides electrolytes for energy in your system.
• Cost: cheap.
• Easy to locate in stores

SELLING

• Available at Sport Stadiums, handed out by a vender
• Also, inside vending machines
• Available at fast food restaurants.
• Available at most grocery shops, and corner stores.

PRICING

• Cost of making cans, shipping cans/bottles to stores.
• Price will depend on how many customers want this energy drink.
• Price must be lower than competition prices.
• How much profit we will be making from this drink after paying shipping costs, marketing costs, labor, and more.

PRODUCT PLANNING

• What stores will care this product ( Place Utility)
• How many products to one pack? Ex: 12 pack, 6 pack
• What will the cost of a pack be and the cost of an individual can be?
• When to release this product? ( time utility).

MARKETING INFORMATION MANAGEMENT

• Take a survey on our website, ex: www.boltofenergy.com
• A survey will help see our results and see what we need to fix or do better.
• Look at competition pricing, promotions, advertising.
• Every 15 cans that each person buys, they get 1 can free.

PROMOTION

• Movie theatre commercials
• T.v. Commerical
• Magazine
• Ad on social media or music radio
• Signs on windows of stores.
• Texts promoting new ideas or surveys, using information Utility.

FINANCING

• Figure out costs of item.
• Quantity of drink, how many per package
• Money for production, customer satisfaction, employees, services

DISTRIBUTION

• 12 pack
• 6 pack
• Individual - cheapest, but you get less
• Selling in packs will make it easier on customer so they don't have to keep returning to the store, and it's more profit for us.

RISK MANAGEMENT

• Producing too many drinks when we first release them, they many not sell fast and we won't make our profit.
• Producing too little of the drink will cause customers to get angry when they cannot buy it. (Possession utility)
• Using recyclable materials to make the cans or bottles. ( form utility)