When advertising your cab services, you must remember that patrons are usually pressed for time. Inherently, folks who look for transportation services tend to be in a rush. So even a simple click on an ad, at that moment, may seem like asking too much.

Another great tip is to add actual prices within ads. This is a great tactic because it automatically filters out all unwanted prospects by making clear what your services cost. This can save you a lot of time and effort by honing in on the target audience you know can afford your service. This will increase the quality of your leads tenfold.

Although it’s tempting to get over-creative when creating AdWords ads, sometimes… less is more. When advertising for cab services, our Account Executives here at WSM recommend sticking to the facts.

As business owners, it’s crucial to identify what sets you apart as a firm from your competitors. In the cab business, it’s no different. If you’re a cab company that is based locally, then it’s a great idea to really promote and emphasize that.

As the owner of an upscale cab company that caters to a more affluent demographic, a totally different message should be put out there to best hone in on the right pair of eyes.If you have the resources to consider renting a top-of-the-line town car limo or hummer transport, price is probably not your first concern. So, why mention price if your customer is way down the buying funnel and price is second priority anyway?

when you’re advertising for a cab service, it’s pretty much understood that reliability is fundamental. If you want someone to pick you up and drop you off, you most likely place a lot of importance on the ability of that driver to pick you up and get you to your destination… on time. So naturally, this has to be emphasized in your messaging strategy.

Many established cab routes exist within metro city areas for example. In this case, you may want to consider advertising flat rates to appeal more to the searcher.

People are tight for cash these days so carrying out a coherent advert pricing strategy in your ad writing can gain you much leverage when targeting the right prospects.

Also, let’s not forget that searchers tend to use their present geo location as a partial keyword when searching for cabs. They usually combine the word cab with the city name where they presently find themselves in. So make sure you use the city names of where you service patrons within your keyword list for your campaigns.

If you’re servicing an area during night hours, patrons want to obviously feel secure riding in your cab and want to know that they’ll get to their destinations safely.