1 of 9

Slide Notes

What to expect when you are expecting to sell your house.
DownloadGo Live

A Home Seller's Journey

Published on Jan 29, 2016

No Description

PRESENTATION OUTLINE

A Home Seller's Journey

What to expect when you are expecting to sell your house.

You never get a second chance at a first impression

The first two weeks of the listing can be seen as the "golden period".  Market preparation is essential.
Remember that less is more
Clean, clean, clean
Neutral paint is one of the best improvements
If needed, install new carpet or refinish hardwood floors
Wash windows,
Air out the home

Photo by ooh_food

What is important to you?
PRICE....TERMS....TIMING


* Do you need to move quickly?
* Do you need a rent back agreement....staying in the house after settlement for an agreed number of days?
* Will the house be sold in "as is" condition?
* Do you need to sell in order to buy?
* What repairs and updates should you do? are willing to do? How much will it cost?
* Will a homeowner's warranty be needed or help sell the property?
Photo by Laenulfean

PRICING

The market determines your home's value.
* Check the comparables within the last six months.
* Check the comparables again shortly before the house goes on the market.
* What is the competition (unsolds) in the price range?
* You want to be the best house within your price range.
* It doesn't matter what you say your house is worth or what your agent says your house is worth....the market will determine the value.
Photo by aresauburn™

KEY MARKET FACTORS: location, competition, timing
These can't be manipulated - only interpreted

* Is your house on a busy street?
* Do you have a yard?
* Parking?
* Is the topography flat or hilly?
* What is the turnover like in your neighborhood?
* What is the absorption rate? An absorption rate is the rate at which available homes are sold in a specific real estate market during a given time period. It is calculated by dividing the total number of available homes by the average number of sales per month. In other words it is the number of months it would take to sell the currently listed homes in the market.
Photo by akahawkeyefan

MARKETING THE HOME

It is a "product" for sale
* The goal is to have the best pictures, neighborhood and school information available.
* Three major sources: the sign; marketing websites and referrals.
* Open Houses--public and broker
* Internet marketing -- Urban Turf, Adwerx, Facebook, Patch, Email Blasts to other agents
* Networking with other agents

PROFESSIONAL PHOTOGRAPHY

Attracts buyers - the first visit to the home is on line.  The second visit is to the property.
* HGTV has changed the perception of what properties should look like when on the market for sale.
* The property should look "staged" the way a model home would look.
Photo by mikebaird

TECH SAVY

  • Online marketing - Zillow, Trulia, Realtor.com, Long & Foster, and many more
  • Blast email flyers to agents
  • Professional Print Marketing - postcards, fact sheets
  • Adwerx, Urban Turf, Patch.com
  • Centralized showing service

Commitment and Customer Service

My promise to you
Photo by cliff1066™