About Me
Published on Nov 18, 2015
No Description
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PRESENTATION OUTLINE
HI, I'M KELLY.
I GROW BRANDS.
MY FIRST TASTE BEGAN
at a top agency in Minneapolis.
HOME OF THE HAMM'S BEER BEAR
Remember him?
THEN, I JOINED THE CREW OVER AT ROLLERBLADE, INC.
Part of the marketing team that developed the $1 Billion inline skating industry.
We put a baby on skates.
...and Barbie and friends.
I WAS AN EVENT COORDINATOR
at the1992 Super Bowl Halftime Show.
ON THE INDY 500 TRACK.
And, I coordinated an inline skate race
IT LOOKED SOMETHING LIKE THIS.
THE POWER OF BRAND RECOGNITION?
Think Kleenex and Xerox. It's inline skating, not rollerblading. We did that.
I WAS A TOP SALESPERSON FOR 14 YEARS.
Did you know buying a house is the most expensive buying decision for a consumer?
I AVERAGED 100 HOME SALES PER YEAR.
Town homes were my specialty.
I WON THE OSCAR
And was nationally recognized in the industry as best in class.
I WON 3 SILVER AWARDS, TOO.
No other new home salesperson has done that.
SO, I BECAME AN ENTREPRENEUR.
I wanted to spend more time with this amazing boy
WHICH LED TO CREATING A CHILDREN'S EDUCATIONAL PRODUCT.
As seen in Neiman Marcus along side Fancy Nancy and Where the Wild Things Are.
IT WON A FEW AWARDS
and was seen in national publications.
AND A FEW NEWS APPEARANCES AS A RESULT.
EVEN JENNY McCARTHY GOT ON BOARD.
Connecting good people to do good things.
LINDA MCMAHON IS EVEN A FAN.
U.S. SBA Administrator and former CEO of the WWE
THEN, THE PHONE STARTED TO RING.
BY START-UPS AND SMALL BIZ
who needed help.
from zero to hero visually, verbally, and experientially.
I TAKE BIZ OWNERS
getting brands to shine brighter than the competition.
MY FOCUS?
ONE OF MY FAVORITE CLIENT PROJECTS
was redefining an internationally recognized brand.
I'VE SHARED THE STAGE WITH
Kevin Harrington, original Shark from Shark Tank.
I MENTOR STUDENT ENTREPRENEURS
at Carlson School of Management.
AND, SUPPORT MY CLIENT'S
bigger business vision(s).
AND, I'M PASSIONATE ABOUT SPEAKING
on the subject of BRAND.
AND, FACILITATING OTHER CEOs
in a Mastermind environment.
I PRACTICE WHAT I PREACH
and live my brand every day.
I WROTE A BOOK ABOUT IT.
I EVEN CREATED A VIRTUAL SCHOOL.
I WORK WITH SHORT TO VENTI
size businesses.
BRAND IDENTITY AND POSITIONING
are my superpower(s).
I TAKE THIS INTO CONSIDERATION WHEN BUILDING A BRAND.
I THINK A LOT ABOUT THE COMPETITION.
(Recon - Analysis - Differentiation)
AND WAYS YOU CAN BE
strong out of the gate and first across the finish line.
IF YOU NEED SOME LIFT
I can probably help.
WANT TO CONTINUE THE CONVERSATION?
Ping me.
