Absolut Holi Campaign
Published on Nov 20, 2015
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PRESENTATION OUTLINE
FESTIVAL OF COLOURS
A spring festival also known as the festival of colours or the festival of love.
People move and visit family, friends and foes, play with colours share Holi delicacies, food and drinks.
Photo by danishdynamite
This Season Let The Holi Colours & Absolut Flavours Shower Joy
Lets Pledge To Play a Safe & Secure Holi With Natural Colours
Photo by Stuck in Customs
THE ABSOLUT HOLI CAMPAIGN
A COLOURFUL EXTRAVAGANZA
Photo by JasonLangheine
KEY ANCHORS
OFF TRADE
Wine Shops
ON TRADE
Pubs
Bars
Photo by digitalmindphotography
OFF TRADE
OFFERS
Customer gets 2 Absolute bottles against the price of 1 bottle at some selected wine shops.
The offer also embrace flaska pack along with the bottles.
Customer may also participate in lucky draw which gives him an opportunity to win Holi party pack & an exclusive Holi party sponsored by Absolut Vodka.
Photo by paul goyette
ON TRADE
The Absolut Holi campaign would be rolled out in selected bars and pubs.
OFFERS
On order of one Absolut drink customer receives another one free along with a surprise gift.
The campaign offers the customer with a surprise gift on every Absolut drink purchased along with another free drink.
Customers is also eligible to participate for a lucky draw provided they buy 3 drinks ,which gives them a chance to win Holi Party Pack & Holi Party
Photo by Daniel70mi
FLASKA PACK
Photo by flossyflotsam
DIGITAL INTEGRATION
A small Holi Selfie Zone (Absolut branded) shall be created off and on trade with props.
The customer has to sign in and like our campaign FB page.
A selfie must be clicked & uploaded on FB page by the customer along the gifts received in order to participate in Holi party contest.
Photo by Robert S. Donovan
HOLI PARTY
A Holi party shall be sponsored by Absolut for 10 customers each city.
A lucky draw will take place where 10 customers will be selected randomly from on trade and off trade.
This party would be for maximum 40 people & to be held at customer’s respective residence.
The party would include a little entertainment, F&B, Natural colours etc..
Photo by JD Hancock
