Acquiring Customers With PR + Content by Chikodi Chima

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Slide Notes

Acquiring Customers With PR + Content

Published on Nov 21, 2015

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PRESENTATION OUTLINE

Acquiring Customers With PR + Content

12 Aug. 2015

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About Me

Former Venturebeat staff reporter
Founder of Moonshot PR, a growth communications firm that helps technology companies and startups
Publisher: PRTipsForStartups.com

Photo by Alexey Kljatov (ChaoticMind75)

Today's Talk

How to use PR and Content to Acquire Customers/Users
Lots of Q&A
Note: Interrupt me any time with questions

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PR For Customer Acquisition

It's difficult. But it can be done.

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What Works

Niche Media
Expiring Offers/Exclusivity
Product Hunt

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Niche Media

Websites with a focused, passionate readership

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Expiring Offers/Exclusivity

Create a sense of urgency

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Product Hunt

A community-first approach to PR

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Content

Speak directly to your audience

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Questions?

chikodi@MoonshotPR.com

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Thank you!

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Chikodi Chima

prtipsforstartups.com