Adapting Messages to Your Audience
Published on Jun 13, 2017
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Adapting Messages to Your Audience
Photo by Carlos ZGZ
audiences are more likely to notice, pay attention to, and respond to messages that promise to address their concerns
Photo by Thomas Tolkien
A) speak and write in terms of your audience’s wishes, interests, hopes, and preferences
Photo by Victoria Nevland
the websites we visited, for example tiffany.com, were good examples of meeting an audience's needs
Photo by The Daring Librarian
B) replace words such as I, me, mine, we, us, and ours with words such as you and yours
Photo by Csutkaa
We request that you use the order form supplied in the back of our catalog
Photo by dipurinku | MERGED
For your convenience, you may use the order form in the back of the catalog
Photo by SvartaBaskern
remember: the “you” attitude is not meant to be manipulative or insincere
Photo by new 1lluminati
when trying to avoid sounding overly authoritative or accusing, it’s best to avoid using you.
Photo by Rochelle, just rochelle
good etiquette indicates respect for your audience
Photo by haynie.thomas36
& it helps foster a more successful environment for communication by minimizing negative emotional reactions.
Photo by skinner08
written communication & electronic media require more tact than oral communication since nonverbal communication softens the message
Photo by elsa.brenner
never try to hide negative news; look for positive points to foster a good relationship with your audience.
Photo by aftab.
you claim that you mailed your check last Thursday, but we have not received it
Photo by Canadian Pacific
we understand that your check was mailed last Thursday; however, our offices have not yet received it
Photo by DonkeyHotey
3. Emphasize the positive
Photo by hey mr glen
point out how particular actions will benefit your audience
Photo by aresauburn™
state your message without words that offend your audience; use euphemisms rather than words with unpleasant connotations
Photo by Auntie P
to avoid damage to your credit rating, please remit payment within 10 days
Photo by 401(K) 2013
so that your credit rating can be preserved, please remit your payment within 10 days
Photo by Josh Kenzer
4. Use bias-free language
Photo by woodleywonderworks
